# Convenience Product Well-known convenience store chains create private label products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 17, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenience-product ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Convenience Product trend? **Convenience Product:** As more brands branch out with private label products in unlikely categories, well-known convenience store chains are doing the same. Everything from alcohol to apparel exclusive to convenience store brands can now be purchased. ## The consumer insight behind the Convenience Product trend Releasing private label products is helping brands amidst struggling sales in their traditional categories amidst the COVID-19 pandemic. In addition, these products offer cost-accessibiity and cater to consumers who are motivated by novelty in their purchase decisions. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 10, 2020 to Jun 17, 2021 - Published: Jun 17, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Convenience Product trend ### Private Label Products Releasing private label products is helping brands amidst struggling sales in their traditional categories amidst the COVID-19 pandemic. ### Premium and Healthier Beverage Offerings Convenience store brands are offering more premium and healthier beverage choices as consumers seek out healthier options with low sugar or calories. ### Convenience Products Expansion Well-known convenience store chains are massively expanding their private label products for customers seeking cost-accessible, novel products. ## What the Convenience Product trend means for industry ### For Food and Beverage Food and beverage companies could create or expand their private label offerings to stay competitive and offer cost accessibility to their consumers. ### For Retail and Consumer Goods Retail and consumer goods professionals should consider offering premium, healthier, and more diverse line of products through their own private label to compete with convenience chains. ### For Fashion and Apparel The fashion and apparel industry could consider partnering with convenience stores or creating their own private label for more exclusive, cost-accessible fashion options. ## Workshop question What's an unlikely category your brand could enter or experiment with? ## Trend signals for Convenience Product Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 10%. - Popularity: 45% - Activity: 40% - Freshness: 10% ## Examples of the Convenience Product trend 4 featured examples from Mar 10, 2020 to Jun 17, 2021. - [Convenience Store Apparel Offerings](https://www.trendhunter.com/trends/convenience-wear): Family Mart Introduces the new Convenience Wear with FACETASM (Category: Lifestyle) Implication: Convenience stores can explore the possibility of launching their own apparel line to increase their product offerings and attract new customers. - [Premium Italian Sparkling Water](https://www.trendhunter.com/trends/serafina): Serafina is 7-Eleven's New Sparkling Water Store Brand (Category: Lifestyle) Implication: Convenience stores can develop premium store brands like Serafina to appeal to health-conscious customers and increase sales. - [Convenience Store Wine Cartons](https://www.trendhunter.com/trends/7elevens-plot-point): 7-Eleven's Plot + Point is Packaged with a Ready-to-Pour Screwcap (Category: Lifestyle) Implication: The wine industry can focus on developing more alternative and eco-friendly wine packaging and expanding to new sales channels like convenience stores. - [Exclusive Convenience Store Waters](https://www.trendhunter.com/trends/skra-icelandic-spring-water): The Skýra Icelandic Spring Water Has an Alkaline Profile (Category: Marketing) Implication: Retailers can offer private label premium water as a value-added component of their product portfolio. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)