# Convenience Curation Retail super stores are scaled down for intimacy and convenience. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 18, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/convenience-curation ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Convenience Curation trend? **Convenience Curation:** As consumers continue to frequent smaller stores, big box retailers and super store environments are implementing convenience-focused locations with a smaller selection of goods. This approach appeals to those who don't want to make shopping an occasion, decreasing choice in favor of curation. More importantly, it shows the versatility of such retailers, their desire to connect with consumers on a more intimate level, and oftentimes, creates an opportunity to spotlight in-house brands and new initiatives. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 27, 2015 to Aug 8, 2017 - Published: Mar 18, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Convenience Curation trend ### Convenience-focused stores Retailers are downsizing and offering a smaller but curated selection of goods to appeal to customers who prefer convenience over choice. ### In-store food offerings Stores are exploring opportunities for offering fresh produce and prepared food options for on-the-go activities to cater to urban customers who prefer quick and budget-friendly options. ### Self-service and automated technology in stores Stores are introducing completely staff-less experiences and self-serve pick-up stations for online orders, showing the potential for convenient online experiences to be translated into brick-and-mortar spaces. ## What the Convenience Curation trend means for industry ### For Retail Retailers can explore scaling down and curating their selection of goods to appeal to customers who prefer convenience over choice. ### For Food and Beverage Companies can explore opportunities for offering fresh produce and prepared food options for on-the-go activities to cater to urban customers who prefer quick and budget-friendly options. ### For Technology Companies can develop and implement self-service and automated technology in stores to improve the shopping experience for customers and increase operational efficiency. ## Workshop question How can your brand avoid overwhelming consumers with choice, in favor of offering them select, quality products and services? ## Trend signals for Convenience Curation Trend score 4.5 out of 10, from popularity 72%, activity 55%, freshness 8%. - Popularity: 72% - Activity: 55% - Freshness: 8% ## Examples of the Convenience Curation trend 6 featured examples from Jan 27, 2015 to Aug 8, 2017. - [Big-Box Convenience Shops](https://www.trendhunter.com/trends/walmart-to-go): 'Walmart To Go' is the Brand's Take on the Convenience Store Format (Category: Business) Implication: The growth of small-format retail and convenience store innovation present opportunities for retailers to expand their offerings and improve the customer experience. - [In-Store Pizza Pick-Up Stations](https://www.trendhunter.com/trends/pizza-portal): Little Caesars' Pizza Portal is a Place to Grab Mobile Orders (Category: Business) Implication: Disruptive innovation opportunity: Introduce heated, self-service pick-up stations in other quick service restaurants to revolutionize the way customers pick up their orders. - [Express Grocery Stores](https://www.trendhunter.com/trends/express-store): Sobeys' Unveiled a New Express Store Concept in Nova Scotia (Category: Business) Implication: Innovative retail concepts and express grocery stores have the potential to disrupt the traditional supermarket model and create new shopping experiences. - [Pharmacy Produce Markets](https://www.trendhunter.com/trends/shoppers-drug-mart): Shoppers Drug Mart Now Features Fresh Produce Offerings (Category: Business) Implication: Pharmacy retailers have the opportunity to expand their offerings and attract new customers by integrating fresh produce markets into their stores. - [Self-Serve Shopping Cafes](https://www.trendhunter.com/trends/tao-cafe): Alibaba's 'Tao Cafe' Takes the eShopping Experience Offline (Category: Business) Implication: Retail industries can use self-service and app-based transactions to develop new retail concepts and minimize the need for in-store staff, improving operational efficiency. - [Local Shopping Kiosks](https://www.trendhunter.com/trends/shop-small): American Express' Shop Small Helps You Experience Local Treasures (Category: Marketing) Implication: Retail businesses can develop digital platforms to promote local shops, events and destinations to customers ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)