# Controlled Consumption The safe consumption of cannabis becomes a priority in North America. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/controlled-consumption ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Controlled Consumption trend? **Controlled Consumption:** Where once the control of cannabis consumption was focused on fear-mongering and abstinence, it is now being pushed in a way that advocates for safety and education. Whether controlling the amount consumed or educating users on symptoms and side effects, this shift comes as the consumer perception of cannabis in North America becomes less conservative, and the control of its consumption adapts to the evidence that shows that prior "safety" measures are ineffective, if not harmful. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 21, 2016 to Feb 22, 2019 - Published: May 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Controlled Consumption trend ### Controlled consumption The safe consumption of cannabis is becoming a priority for consumers and businesses. New technology and products are emerging to enable controlled dosage, measuring and monitoring. ### Cannabis education Education and drug information is replacing fear-mongering and abstinence education in schools and businesses as countries legalize cannabis. ### Medical and well-being cannabis Cannabis is increasingly being used to support wellness and treat medical symptoms, resulting in new products that blend cannabis with essential oils and other natural ingredients. ## What the Controlled Consumption trend means for industry ### For Medical Cannabis The medical cannabis industry is creating new dosing products and hardware that cater to patients who need exact amounts of prescribed dosage. ### For Education Technology Edtech businesses are developing programs and tools that educate professionals, businesses, and students with accurate drug information. ### For Wellness and Natural Industry Cannabis-infused products are highly demanded in the wellness industry, leading to the creation of a line of products that blend cannabis with essential oils and other natural ingredients. ## Workshop question How can your brand adapt to emerging developments or understandings within its area of expertise? ## Trend signals for Controlled Consumption Trend score 3.6 out of 10, from popularity 56%, activity 43%, freshness 8%. - Popularity: 56% - Activity: 43% - Freshness: 8% ## Examples of the Controlled Consumption trend 6 featured examples from Sep 21, 2016 to Feb 22, 2019. - [Impairment-Measuring Marijuana Apps](https://www.trendhunter.com/trends/marijuana-apps): This App Aims to Promote Responsible Consumption Habits (Category: Tech) Implication: The development of marijuana apps that measure impairment can contribute to the growing health and wellness industry by providing tools for safer consumption. - [Single-Use Cannabis Pens](https://www.trendhunter.com/trends/disposable-cannabis-pen): Lola Lola's Disposable Cannabis Pen Combines Blends with Essential Oils (Category: Lifestyle) Implication: The cannabis products industry can explore innovative ways to incorporate essential oils and tailor experiences through disposable pens. - [Dosage-Controlling Cannabis Pens](https://www.trendhunter.com/trends/cannabis-pen): This Medical Pen is Able to Administer Exact Amounts to Patients (Category: Lifestyle) Implication: The dosage-controlling cannabis pen is poised to disrupt the medical cannabis industry by providing a safer and more effective mode of administration. - [Dose-Measuring Vaporizers](https://www.trendhunter.com/trends/ryah): RYAH is the First Vaporizer to Allow Control Over How Much is Inhaled (Category: Lifestyle) Implication: The RYAH vaporizer revolutionizes the cannabis industry by providing a means of precise dose measurement, appealing to both medical and recreational users. - [Truthful Drug Education Programs](https://www.trendhunter.com/trends/drug-policy-alliance): This US School is Using the Drug Policy Alliance Curriculum (Category: Social Good) Implication: Incorporating effective and realistic drug education programs to replace outdated curriculums like DARE in schools. - [Edible Medical Marijuana Services](https://www.trendhunter.com/trends/the-green-chef): 'The Green Chef' Safely Converts Cannabis into Tasty Treats (Category: Lifestyle) Implication: Opportunity for companies to explore a new market in the growing trend of edible marijuana treats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)