# Contoured TV A demand for immersive entertainment sees curved screens popularized. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 27, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/contoured-tv ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Contoured TV trend? **Contoured TV:** Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 7 to Sep 19, 2014 - Published: Oct 27, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Contoured TV trend ### Curved screens for immersive experience Consumers are demanding a more immersive experience as virtual and augmented reality rise in popularity, resulting in a preference for curved screens. ### Ultra HD resolution with immersive effect The shift towards immersive entertainment is leading to a demand for ultra-high-definition resolution combined with a near-3D effect in TVs. ### Jewelry-inspired audio-visual technology LG's partnership with Swarovski has resulted in a successful range of products that blend OLED technology for stunning picture quality with Swarovski crystals for an opulent aesthetic. ## What the Contoured TV trend means for industry ### For TV and home entertainment Businesses in the TV and home entertainment industry can invest in curved screens and ultra-high-definition resolution to enhance consumer experience. ### For Virtual and augmented reality The rise of virtual and augmented reality is leading to a demand for immersive experience in other areas including TVs, a potential area of disruption for businesses in this industry. ### For Jewelry and luxury goods The LG-Swarovski partnership has demonstrated the potential for audio-visual technology to be combined with luxury aesthetics, paving the way for possible innovation opportunities in jewelry and luxury goods industries. ## Trend signals for Contoured TV Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%. - Popularity: 50% - Activity: 38% - Freshness: 8% ## Examples of the Contoured TV trend 6 featured examples from Jan 7 to Sep 19, 2014. - [Apple TV Concepts](https://www.trendhunter.com/trends/apple-tv-concept): Andrew Ambrosino and Martin Hajek Design a Curved Screen for iOS Systems (Category: Tech) Implication: The consumer electronics industry can leverage the trend of curved displays and third-party app integration to create innovative and immersive TV products. - [Bendable Television Screens](https://www.trendhunter.com/trends/samsung-u9000-seriescurved-uhd): The Samsung U9000 SeriesCurved UHD Debut at CES 2014 is Bold (Category: Tech) Implication: Companies in the consumer electronics industry can explore and invest in developing new products and technology that feature curved, flexible and higher resolution displays, to st… - [Massive Curved TVs](https://www.trendhunter.com/trends/curved-ultrahd-tv): The China Star Curved Ultra-HED TV is the World's First Curved 110-Inch UHD TV (Category: Tech) Implication: Television manufacturers can explore the development of larger curved Ultra-HD TVs and integrate intelligent backlight technology to stay competitive. - [Gargantuan Curved TVs](https://www.trendhunter.com/trends/sony-bravia-s90): The Sony Bravia S90 Ultra HD TV Blends Top-Notch Video and Audio (Category: Tech) Implication: The consumer electronics industry can capitalize on the trend of curved Ultra HD TVs, like the Sony Bravia S90, by developing innovative display technologies to enhance the viewin… - [Diamond-Encrusted TVs](https://www.trendhunter.com/trends/curved-oled-tv): The LG Swarovski Limited Edition Curved OLED TV is a Work of Art (Category: Tech) Implication: Luxury electronics are at the cross-section of technology and fashion, presenting avenues for the consumer electronics industry to create more premium products. - [Gigantic Curved TVs](https://www.trendhunter.com/trends/105inch-samsung-tv): This 105-Inch Samsung TV Costs a Fortune (Category: Tech) Implication: The consumer electronics industry can capitalize on the growing demand for gigantic curved TVs and innovative picture enhancement technologies. ## Recent trend clusters - 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