# Contextual Display High-tech retail displays provide interaction and context. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 15, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/contextual-display ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Contextual Display trend? **Contextual Display:** Interactive, high-tech retail displays are being adopted by brands looking to increase engagement in-store. Offering cues on how products can be used, and information not provided on the product itself, this approach to display provides both an entertaining and informational experience for the modern shopper. ## At a Glance - Evidence: 6 featured examples - Articles from: May 19, 2016 to Mar 16, 2017 - Published: Nov 15, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Contextual Display trend ### Interactive Retail Displays Incorporating interactive technology in retail displays to increase in-store engagement and information provided to modern shoppers. ### In-Store Customer Engagement Using interactive retail displays, pop-up shops, and more to encourage in-store product interaction, and build long term consumer relationships. ### Multisensory Shopping Experiences Using new retail technology to elevate the shopping experience from static to multisensory, encouraging customer engagement and in-store footfall. ## What the Contextual Display trend means for industry ### For Retail Interactive retail displays offer opportunities for business professionals in the retail industry to provide enhanced in-store experiences. ### For Beauty Providing in-store makeup stations that allow customers to test products, providing interactive tutorials. ### For Luxury Collaborating with designers or pop-up stores, offering interactive retail displays as an effective way to promote luxury or unique products. ## Workshop question Where can you take a more contextual approach in your branding in order to demonstrate purpose and value to consumers? ## Trend signals for Contextual Display Trend score 5.1 out of 10, from popularity 83%, activity 61%, freshness 8%. - Popularity: 83% - Activity: 61% - Freshness: 8% ## Examples of the Contextual Display trend 6 featured examples from May 19, 2016 to Mar 16, 2017. - [Interactive Christmas Retail Displays](https://www.trendhunter.com/trends/christmas-retail-display): This Display Tells a Story and Promotes Customer Engagement (Category: Marketing) Implication: The retail industry can capitalize on the trend of interactive displays to create memorable shopping experiences and drive sales. - [Interactive Jewelry Activations](https://www.trendhunter.com/trends/baublebar): BaubleBar Has Opened Two Pop-Up Stores in New York City (Category: Fashion) Implication: Jewelry retailers can incorporate immersive and interactive displays into their stores to create a memorable customer experience and drive sales. - [In-Store Makeup Stations](https://www.trendhunter.com/trends/go-pro-make-up): Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations (Category: Marketing) Implication: The introduction of interactive beauty stations in Make Up For Ever's flagship store opens up disruptive innovation opportunities for beauty retailers to enhance customer engageme… - [Smart Beer Kiosks](https://www.trendhunter.com/trends/beer-wall): The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display (Category: Marketing) Implication: Implementing digital retail displays and tablet kiosks in brick and mortar locations to engage customers and collect data. - [Interactive Smartwatch Displays](https://www.trendhunter.com/trends/go-sport): This Display for the GO Sport Smartwatch is a Hands-On Experience (Category: Business) Implication: Retailers can leverage interactive displays to attract customers and enhance the in-store shopping experience. - [Narrative Sneaker Displays](https://www.trendhunter.com/trends/shoe-shelving): PERCH Interactive's Shoe Shelving Offers Performance Feature Info (Category: Marketing) Implication: PERCH Interactive's interactive retail displays offer an opportunity for retailers to provide personalized product information and immersive marketing experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)