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# Contemporized Classic
Designers give traditional pocket watches an innovative modern spin.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 27, 2012, updated Mar 27, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/contemporized-classic

## Key Figures

- Trend score: 3.6/10
- Evidence articles: 6

## What is the Contemporized Classic trend?

**Contemporized Classic:** Designers are bringing back the 16th century with sleek and modern twists on the classic pocket watch. While still considered a refined, luxury item, the pocket watch is no longer associated with only an older market as more and more young consumers take on this more traditional look. Designers, however, are doing their part by infusing modern elements like social networking, gaming and other technologies into these classic pieces.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 22 to Dec 20, 2011
- Published: Feb 27, 2012
- Last updated: Mar 27, 2012
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Examples of the Contemporized Classic trend

6 featured examples from Mar 22 to Dec 20, 2011.

- [21st Century Pocket Watches](https://www.trendhunter.com/trends/kisai-rogue-touch-pocket-watch): The Kisai Rogue Touch Pocket Watch is Perfect for the Modern Gentlemen (Category: Fashion)
  Implication: The Kisai Rogue Touch pocket watch introduces a disruptive innovation opportunity in the watchmaking industry by reviving pocket watches and incorporating touch-friendly features.
- [Networking Pocket Watches](https://www.trendhunter.com/trends/serendipity-from-hoang-m-nguyen): Serendipity from Hoang M Nguyen Puts a New Spin on Social Media (Category: Tech)
  Implication: The mobile technology industry can leverage the trend of devices like Serendipity pocket watch to develop innovative solutions that redefine social networking experiences.
- [Mischievous Feline Timepieces](https://www.trendhunter.com/trends/cheshire-cat-pocket-watch): The Cheshire Cat Pocket Watch is Wonderland-Inspired (Category: Fashion)
  Implication: Incorporating unique design elements, such as imagery and circular number arrangements, into traditional timepieces can disrupt the watch manufacturing industry and create new mar…
- [Posh Personalized Timepieces](https://www.trendhunter.com/trends/crown-royal-black): The Crown Royal Black Pocket Watch is a Complex Custom Time-Teller (Category: Fashion)
  Implication: The luxury fashion industry can take advantage of the trend of personalized timepieces by creating bespoke high-end accessories for their clients.
- [Sumptuous Stripped Timepieces](https://www.trendhunter.com/trends/cartier-grand-complication-skeleton): The Cartier Grand Complication Skeleton Pocket Watch Ticks Stylishly (Category: Fashion)
  Implication: Luxury jewelry brands can explore the creation of high-end pocket watches that double as fashionable accessories.
- [Futuristic Titanium Cases](https://www.trendhunter.com/trends/dream-watch-iv): De Bethune Dedicates the Dream Watch IV to Steve Jobs (Category: Art & Design)
  Implication: Adding innovation and design elements to mobile accessory products makes for a disruptive player in the technology market.

## Themes within the Contemporized Classic trend

### Modern Twists on Classic Pocket Watches

Designers are experimenting with technology and pop culture references to give traditional pocket watches an innovative modern spin.

### Personalization and Customization of Pocket Watches

Luxury pocket watches are being created with personalized and customized designs, bringing a unique touch to the timeless accessory.

### Revival of Pocket Watches Through Futuristic Designs

Designers are creating futuristic and tech-savvy pocket watches to appeal to the modern young consumer and revive the once-outdated accessory.

## What the Contemporized Classic trend means for industry

### For Luxury Fashion and Accessories

Luxury pocket watches showcase the potential for personalized and custom-made accessories in high-end fashion and accessories industry.

### For Watchmaking and Timepiece Industry

Innovative designs and futuristic twists on traditional pocket watches show potential for growth and expansion in the watchmaking and timepiece industry.

### For Technology and Wearables Industry

The incorporation of technology and social media on modern pocket watches provides unique opportunities for the growth and innovation of wearables.

## Trend signals for Contemporized Classic

Trend score 3.6 out of 10, from popularity 53%, activity 48%, freshness 8%.

- Popularity: 53%
- Activity: 48%
- Freshness: 8%

## Recent trend clusters

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All articles: [Fashion](https://www.trendhunter.com/fashion)
