# Contemporary Quaint Embroidery and stitching overrules minimalism as the mark of the modern home. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 21, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/contemporary-quaint ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Contemporary Quaint trend? **Contemporary Quaint:** Futuristic tech-driven home decor has increased in popularity in the digital age, breaking into the mainstream. As a divergent response, some consumers are seeking more warmth and implementing embroidery, soft textures, and homemade pieces into decor. Though this doesn't enhance home function or convenience the way a connected kitchen, for example, would, it does satisfy an emotional need. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 12 to Dec 20, 2016 - Published: Dec 21, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Contemporary Quaint trend ### Handmade Decor The popularity of handmade and DIY home accessories is gaining traction as consumers seek a sense of warmth and individuality in their living spaces. ### Traditional Crafts Consumers are incorporating traditional crafts such as embroidery and stitching into modern home decor, creating a medley of contemporary and traditional aesthetics. ### Customization Customizable home decor items such as embroidered maps and lampshades are becoming more sought after, allowing consumers to create unique and personalized items for their living spaces. ## What the Contemporary Quaint trend means for industry ### For DIY and Home Crafts The DIY and home crafts industry can provide resources and materials for consumers who want to make personalized and unique home decor items. ### For Home Decor The home decor industry can incorporate traditional crafts and personalized customization options in their products to meet the growing demand for handmade and individualized decor items. ### For Travel and Tourism The travel and tourism industry can offer embroidered maps and other personalized travel-related products to consumers who want to document their travels in a tangible and visually appealing way. ## Workshop question How is your brand helping consumers get "back to basics"? ## Trend signals for Contemporary Quaint Trend score 4.8 out of 10, from popularity 68%, activity 68%, freshness 8%. - Popularity: 68% - Activity: 68% - Freshness: 8% ## Examples of the Contemporary Quaint trend 4 featured examples from Jan 12 to Dec 20, 2016. - [DIY Macrame Lampshades](https://www.trendhunter.com/trends/diy-macrame-lampshade): Plumen Teams Up with Wool and the Gang for a Fun Lighting Kit (Category: Art & Design) Implication: Companies within the lighting industry can create DIY lighting kits to appeal to customers looking for unique lighting solutions. - [3D Embroidery DIYs](https://www.trendhunter.com/trends/embroidery-diy): You Can Easily Make Abstract Art Pieces with This Calming At-home Project (Category: Art & Design) Implication: The craft and hobby industry can leverage the trend of embroidery DIYs by producing innovative and user-friendly embroidery kits for beginners and experienced crafters alike. - [Embroidered Clock DIYs](https://www.trendhunter.com/trends/embroidered-clock): Fall For DIY's Charming Project is Inspired by High-End Home Accessories (Category: Art & Design) Implication: The home goods industry could innovate by focusing on incorporating embroidery as a design element in their products. - [Personalized Stitched Maps](https://www.trendhunter.com/trends/world-map): The Cross Stitch World Map Lets Consumers Visually Document Travels (Category: World) Implication: Travel and hospitality industries can leverage this visual documentation method for travelers to promote loyalty and personalized experiences. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)