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# Contemporary Gaming
Classic game boards are given design-focused makeovers.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 6, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/contemporary-gaming

## Key Figures

- Trend score: 4.2/10
- Evidence articles: 7

## What is the Contemporary Gaming trend?

**Contemporary Gaming:** Designers appeal to the fashion-forward consumer with artistic takes on classic board game concepts. Reimagined as streamlined versions with an emphasis on abstraction and aesthetic design, such takes on game concepts provide an alternative for those aiming to maintain a sophisticated theme in all aspect of their decor.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Apr 29, 2014 to May 20, 2016
- Published: Oct 6, 2015
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Contemporary Gaming trend

### Design-focused board games

Designers are creating artistic versions of classic board game concepts to appeal to fashion-forward consumers.

### Sophisticated and chic kids toys

Toy designers are creating elegant versions of classic games and toys that appeal to design-conscious individuals.

### Portable and organized board games

Designers are creating compact, organized, and easy-to-transport board games for people who want to play on-the-go.

## What the Contemporary Gaming trend means for industry

### For Toy industry

Toy manufacturers can focus on developing elegant and sophisticated versions of classic toys and games.

### For Design industry

Designers can create artistic and stunning new versions of classic games that appeal to design-conscious individuals.

### For Travel industry

Travel companies can sell compact and portable board games to passengers to keep them entertained during long or short trips.

## Trend signals for Contemporary Gaming

Trend score 4.2 out of 10, from popularity 56%, activity 62%, freshness 8%.

- Popularity: 56%
- Activity: 62%
- Freshness: 8%

## Examples of the Contemporary Gaming trend

7 featured examples from Apr 29, 2014 to May 20, 2016.

- [Industrial Chess Sets](https://www.trendhunter.com/trends/portable-chess-set): This Portable Chess Set Makes It Easy to Set Up a Game Anywhere (Category: Art & Design)
  Implication: Innovative and high-quality portable chess sets can disrupt the toy and game industry by providing a new type of product that is both practical and entertaining.
- [Sophisticated Kids Toys](https://www.trendhunter.com/trends/wood-and-aluminum-connect-four-game): The Wood and Aluminum Connect Four Game is a Work of Art (Category: Art & Design)
  Implication: Manufacturers of children's toys can leverage adult-targeted designs and aesthetics to create a new market segment for themselves.
- [Organized Magnetic Chess Sets](https://www.trendhunter.com/trends/travel-chess-set): The 'Preset Chess' Travel Chess Set Keeps Pieces Ready to Play (Category: Life-Stages)
  Implication: Companies in the board game industry can explore ways to incorporate magnetic components and innovative storage solutions in their product lines to differentiate themselves from c…
- [Sci-Fi Battle Board Games](https://www.trendhunter.com/trends/star-wars-the-force-awakens-chess-set): This Star Wars: The Force Awakens Chess Set is Beautifully Crafted (Category: Art & Design)
  Implication: Create a new and exciting set of board games based on iconic film and TV franchises, such as Star Wars, to increase the popularity of board games among avid fans.
- [Flattened Chess Sets](https://www.trendhunter.com/trends/got-chess): The Got Chess? Set is Inspired by a Stylish Leather Notebook (Category: Life-Stages)
  Implication: Incorporating the concept of flat and stackable board game components, like the Got Chess?
- [Colorful Chess Sets](https://www.trendhunter.com/trends/colorful-chess-sets): XYZ Integrated Architecture Designs an Abstract Version of the Strategy Game (Category: Art & Design)
  Implication: Manufacturing chess sets with unique designs and materials to cater to the demand for visually appealing chess sets.
- [Stackable Feline Boardgames](https://www.trendhunter.com/trends/cat-jenga): Cat Jenga is the Perfect Pastime for Those Who Simply Adore Cats (Category: Lifestyle)
  Implication: The gaming industry can leverage the trend of stackable boardgames by developing new versions of popular games with innovative themes, like animal-themed Jenga sets.

## Recent trend clusters

- [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
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- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in Life-Stages

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
