# Contemporary Brew Artistic tea packages offers healthy brews to a more visually adept generation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/contemporary-brew ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Contemporary Brew trend? **Contemporary Brew:** Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 19 to May 10, 2014 - Published: Jun 4, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Contemporary Brew trend ### Abstract Aesthetics Herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. ### Holistic Approach Companies are seeking to attract a more youthful audience by encouraging a more holistic way of life, particularly for distracted youth. ### Authentic Branding Tea brands are going for an authentic branding identity, making the packaging look as if they are fresh off the boat imported from overseas. ## What the Contemporary Brew trend means for industry ### For Packaging Design There is an opportunity for packaging designers to create abstract, culturally-relevant and eco-friendly packaging for tea retailers. ### For Healthy Living Companies that promote healthy living can explore a more holistic approach to attract a younger audience. ### For Tea Retailers Tea retailers can explore the trend of authentic branding to stand out in a saturated market and evoke sentiments of the olden days. ## Trend signals for Contemporary Brew Trend score 2.5 out of 10, from popularity 32%, activity 33%, freshness 8%. - Popularity: 32% - Activity: 33% - Freshness: 8% ## Examples of the Contemporary Brew trend 5 featured examples from Mar 19 to May 10, 2014. - [Premium Approachable Packaging](https://www.trendhunter.com/trends/jasmine-pearl-tea): The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios (Category: Marketing) Implication: The packaging industry can innovate by creating more eco-friendly and premium-approachable designs that the Jasmine Pearl Tea Co. - [Mosque-Shaped Tea Branding](https://www.trendhunter.com/trends/moroccan-tea): The Ritual Moroccan Tea is Spiritual (Category: Marketing) Implication: Opportunity for food and beverage brands to create products that take inspiration from cultural and religious traditions. - [Yoga-Inspired Tea Branding](https://www.trendhunter.com/trends/yogi-tea): Yogi Tea Promotes Healthy Living (Category: Marketing) Implication: Tea companies can incorporate yoga-inspired branding and customized packaging to differentiate their products and appeal to health-conscious consumers. - [Colorblocked Tea Branding](https://www.trendhunter.com/trends/han-tea): Roberta Choi Uses Bright Hues for Han Tea (Category: Marketing) Implication: Other food and beverage brands can use the colorblocking motif and oriental-inspired design to create a unique and innovative branding strategy, and attract customers to their pro… - [Ship-Inspired Tea Branding](https://www.trendhunter.com/trends/dusty-rose): Dusty Rose Uses an Authentic Feel as if Imported Straight off the Boat (Category: Marketing) Implication: An industry that can explore authentic branding and minimalist packaging to differentiate products in a crowded market. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)