# Contactless Test No-contact in-store testers become more popular amidst COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 16, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/contactless-test ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Contactless Test trend? **Contactless Test:** When it comes to consumers sampling products in-store, brands have been limited in what they can allow customers to do due to hygiene protocols and regulations. Thus, contactless tester innovations have become more popular, allowing customers to sample products while ensuring their safety. ## The consumer insight behind the Contactless Test trend As the world enters its post-COVID phase, lingering doubts and concerns will leave some of the habits consumers picked up over the last several months intact. Personal safety and hygiene will likely remain a concern for many, and some brands are willing to continue accommodating that fact. ## At a Glance - Evidence: 4 featured examples - Articles from: May 7, 2020 to Jun 16, 2021 - Published: Jun 16, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Contactless Test trend ### Contactless Sampling Innovations The rise of contactless sampling innovations enabled in-store product testing while ensuring personal safety. ### End-to-end Contactless Solutions The rise of kiosks, droppers, and samplers serve an end-to-end contactless solutions with the purpose of minimizing physical interaction in-store. ### Digital Kiosk Technology The advent of digital kiosks that connect to mobile phones enable consumers to retrieve samples and product information through their smartphones. ## What the Contactless Test trend means for industry ### For Retail Due to the pandemic, retail businesses need to invest in contactless sampling innovation to ensure that customers will feel safe while in-store. ### For Hospitality The rise of contactless sampling innovations will inspire hospitality businesses to provide customers with unique experiences that minimize physical interactions. ### For Beauty and Cosmetics The adoption of end-to-end contactless solutions will enable beauty and cosmetics brands to create engaging customer experiences that reduce the risk of product testing and demoing in-store. ## Workshop question What health and safety protocols will your brand continue to enact post-COVID? ## Trend signals for Contactless Test Trend score 5.8 out of 10, from popularity 88%, activity 77%, freshness 10%. - Popularity: 88% - Activity: 77% - Freshness: 10% ## Examples of the Contactless Test trend 4 featured examples from May 7, 2020 to Jun 16, 2021. - [Contactless Product Testers](https://www.trendhunter.com/trends/gk-concepts-dropper): GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store (Category: Business) Implication: The cosmetics industry may benefit from contactless product testers that enable consumers to sample self-care products without the need for face-to-face interaction. - [Contactless Sampling Kiosks](https://www.trendhunter.com/trends/sampling-kiosk): Vengo's Digital Kiosks Promote Discovery, Wellness and Safety (Category: Business) Implication: The retail industry will benefit from contactless sampling solutions as it allows for safer product discovery and data collection. - [Contactless Sample Dispensers](https://www.trendhunter.com/trends/sample-dispenser): Arcade Beauty's Sampling Solution Shares ScentSeal Cards (Category: Fashion) Implication: The contactless sampling solution from Arcade Beauty is disrupting the beauty and personal care industry by providing a safer way to sample fragrances and other products. - [Contactless Perfume Samplers](https://www.trendhunter.com/trends/scenter): SCENTER Safely Updates In-Store Experiences with Fragrance (Category: Business) Implication: The retail industry can leverage contactless perfume sampling solutions to create safer and more comfortable in-store experiences for customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)