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# Contactless Donation
Charities streamline the donation process to enhance incentives to donate.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/contactless-donation

## Key Figures

- Trend score: 3.9/10
- Evidence articles: 7

## What is the Contactless Donation trend?

**Contactless Donation:** Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Jan 23, 2015 to Aug 15, 2018
- Published: Nov 16, 2017
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Contactless Donation trend

### Contactless Payment Systems

Streamlined donation systems that simplify the donating process

### Tap-to-Donate Technology

More engaging and easy ways for people to donate

### Smart Street Furniture

Collecting donations while also offering additional benefits

## What the Contactless Donation trend means for industry

### For Non-profit organizations

Implementing innovative donation methods

### For Mobile payment services

Offering efficient technology to facilitate contactless donations

### For Smart city solutions

Integrating contactless donation systems to enhance urban environments

## Workshop question

How can your brand streamline its processes to enhance convenience and ease of access?

## Trend signals for Contactless Donation

Trend score 3.9 out of 10, from popularity 60%, activity 48%, freshness 8%.

- Popularity: 60%
- Activity: 48%
- Freshness: 8%

## Examples of the Contactless Donation trend

7 featured examples from Jan 23, 2015 to Aug 15, 2018.

- [Contactless Donation Benches](https://www.trendhunter.com/trends/donate-to-cancer-research): These 'Smart Benches' Offer a Unique Way to Donate to Cancer Research (Category: Marketing)
  Implication: Nonprofit and charitable organizations can explore contactless donation systems to improve fundraising efforts and make it easier for people to donate.
- [Contactless Donation Shops](https://www.trendhunter.com/trends/interactive-display): This Interactive Display Window Collects Contactless Payment Donations (Category: Marketing)
  Implication: Contactless donation shops could inspire more charities to introduce interactive displays for contactless payment donations and to offer 24/7 donation centers
- [Contactless Donation Cars](https://www.trendhunter.com/trends/hyundai-car): This Hyundai Car Makes Instant Donations to Stand Up To Cancer (Category: Autos)
  Implication: Opportunity for car manufacturers to integrate contactless payment technology into vehicles, revolutionizing the way donations are made and creating new revenue streams.
- [Charitable Climbing Initiatives](https://www.trendhunter.com/trends/khumbu-climbing): The North Face & Khumbu Climbing Center Joined for a New Campaign (Category: Lifestyle)
  Implication: Outdoor recreation companies can partner with climbing centers to promote safety and support for climbers while also engaging with their community.
- [Contactless Donation Units](https://www.trendhunter.com/trends/cashless-donations): DONATE's 'tap+ DONATE' Boxes Easily Connects Cashless Donations (Category: Tech)
  Implication: Charitable organizations can leverage contactless donation units to embrace innovative fundraising methods and expand their reach to tech-savvy donors.
- [Donation-Collecting Dogs](https://www.trendhunter.com/trends/donations-to-the-blue-cross): These Special Dog Jackets Accept Contactless Donations to the Blue Cross (Category: Social Good)
  Implication: Nonprofit organizations can utilize innovative strategies such as animal-involved fundraising to increase donor engagement and contribution rates.
- [Blossoming Donation Stations](https://www.trendhunter.com/trends/collect-donations): NFC Wristbands Scanned at This Terminal Activate a Floral Animation (Category: Marketing)
  Implication: Disruptive innovation opportunity: Integrate NFC technology into event experiences to streamline attendee interactions and improve donation collection.

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All articles: [Tech](https://www.trendhunter.com/tech)
