# Contactless Club Nightclubs and bars streamline processes with the help of tech. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 29, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/contactless-club ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Contactless Club trend? **Contactless Club:** Nightclub and bar experiences are aiming to attract convenience and novelty-minded consumers by incorporating app and tech-based processes and payment options into their offerings. These traditional spaces are shifting gears in order to better accommodate Millennials' decreased desire to spend money on a night out, and are doing so by including the streamlined tech services that this generation has grown so accustomed to outside of this industry. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 16, 2016 to Dec 20, 2017 - Published: Jan 29, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Contactless Club trend ### Streamlined Tech Experiences More bars and nightclubs are incorporating tech and app-based processes in their offerings to better accommodate Millennials' decreased desire to spend money on a night out. ### Subscription-Based Nightlife Access Apps like 'NEON' offer subscription-based access to nightclubs, changing the traditional pay-per-entry experience. ### Digital ID Verification Bar and club operators are integrating digital ID apps, like the Yoti app, to streamline access and identify underage patrons. ## What the Contactless Club trend means for industry ### For Hospitality Industry The hospitality industry can invest in streamlined tech experiences to improve customer service and attract younger generations. ### For Entertainment Industry Subscription-based models could be implemented in the entertainment industry to provide cost-effective access to a variety of venues. ### For Security and Privacy Industry The use of digital ID verification technology and facial recognition can help prevent fraud, and protect the privacy of users in different contexts. ## Workshop question In what areas is your brand remaining steadfast in tradition, to its detriment? How can it look to other brands or industries to better modernize the processes it is perceived to be behind in? ## Trend signals for Contactless Club Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%. - Popularity: 57% - Activity: 49% - Freshness: 8% ## Examples of the Contactless Club trend 4 featured examples from Dec 16, 2016 to Dec 20, 2017. - [Self-Serve Beer Stations](https://www.trendhunter.com/trends/self-serve-beer): Reading University's 'Beer Wall' Features 16 Varieties on Tap (Category: Lifestyle) Implication: Bars, hotels, and other businesses in the hospitality industry can benefit from self-serve beer stations and cashless payment systems to increase efficiency and enhance the custom… - [Self-Serve Pub Bars](https://www.trendhunter.com/trends/beer-pump): The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs (Category: Lifestyle) Implication: The hospitality industry could adopt self-serve technologies like the 'Pay @ Pump' beer pump to enhance customer experiences and increase efficiency. - [Digital ID Apps](https://www.trendhunter.com/trends/id-app): The Deltic Group and Yoti are Streamling the Entry Process to Bars and Clubs (Category: Tech) Implication: The integration of digital ID apps in bars and clubs improves the customer experience and helps in age verification. - [Unlimited Nightlife Access Apps](https://www.trendhunter.com/trends/neon-app): The 'NEON' App Offers Unlimited Access to Clubs in Tokyo (Category: Tech) Implication: Subscription services and plans could become the norm for the entertainment industry, allowing people to access clubs, theaters, and other entertainment hubs for a monthly or year… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)