# Infantilized Tea Tea accessories are revamped with child-like designs to diversify appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 13, 2014, updated Apr 9, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/consumption-reformatted ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Infantilized Tea trend? **Infantilized Tea:** As a method to market a once-stuffy tradition to more diverse market audiences, brands are turning to playful, toy-like accessories to add visual excitement to tea time. By adding youthful qualities to a traditionally pristine product, retailers are able to expose a sophisticated and healthy habit to wider audiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 27, 2013 to Mar 8, 2014 - Published: Mar 13, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Infantilized Tea trend ### Playful Tea Accessories Brands are turning to playful, toy-like accessories to add visual excitement to tea time and market a once-stuffy tradition to more diverse market audiences. ### Quirky Tea Infusers Tea infusers are being revamped and redesigned to create unique and quirky tea experiences for consumers. ### Innovative Tea Brewing Methods New and innovative tea brewing devices are being developed to make tea brewing faster, easier and more convenient for consumers. ## What the Infantilized Tea trend means for industry ### For Consumer Goods Industry The consumer goods industry can learn from the trend of turning traditional products into fun, playful and quirky items to appeal to a wider audience and boost sales. ### For Kitchenware Industry The kitchenware industry can capitalize on the trend of unique and innovative tea infusers to create a range of fun and useful kitchen items for the modern consumer. ### For E-commerce Industry The e-commerce industry can take advantage of the popularity of unique and unusual tea accessories by creating an online shop that specializes in selling quirky and innovative kitchenware items. ## Trend signals for Infantilized Tea Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%. - Popularity: 42% - Activity: 38% - Freshness: 8% ## Examples of the Infantilized Tea trend 6 featured examples from Jun 27, 2013 to Mar 8, 2014. - [Marine Mammal Infuser](https://www.trendhunter.com/trends/dreaming-whale-tea-infuser): The Dreaming Whale Tea Capsule Spouts Beautiful Brewed Flavors (Category: Art & Design) Implication: Companies in the beverage industry can capitalize on the trend towards playful and unique accessories, such as tea infusers, to add value and enhance consumer experiences. - [Lollypop-Like Tea Infusers](https://www.trendhunter.com/trends/tea-infusion): This Tea Infusion Tool Makes Tea Time Tantalizingly Sweet (Category: Art & Design) Implication: The manufacture and distribution of non-plastic kitchenware, including silicone tea infusers and other eco-friendly kitchen tools. - [Tea-Squeezing Infusers](https://www.trendhunter.com/trends/dreamfarm): This Mess-Free Design by Dreamfarm Speeds up the Brewing Process (Category: Art & Design) Implication: The Teafu infuser presents an opportunity for the kitchenware industry to create innovative and efficient tea brewing solutions. - [Space Shuttle Tea Infusers](https://www.trendhunter.com/trends/rocket-tea-infuser): The Rocket Tea Infuser is Out of This World (Category: Art & Design) Implication: The housewares industry could explore the creation of innovative and imaginative tea accessories that cater to consumers looking for unique and entertaining kitchen items. - [T-Shirt Tea Infusers](https://www.trendhunter.com/trends/infuse-your-tea): The Tea Shirt by Qualy Uses a Tee to Infuse Your Tea (Category: Art & Design) Implication: The development of quirky tea infusers like the Tea Shirt by Qualy offers opportunities for innovation in the kitchenware industry, enticing customers with unique and playful tea… - [Heart-Themed Tea Mixers](https://www.trendhunter.com/trends/heart-tea-infuser): The Tea to My Heart Tea Infuser Makes Sure Love is the Secret Ingredient (Category: Art & Design) Implication: Giftware industry can capitalize on heart-themed products to create unique and romantic gift options for consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)