# Consumer Controlled Involving consumers in the creation of products boosts branding. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 10, 2013 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/consumercontrolled-innovations ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Consumer Controlled trend? **Consumer Controlled:** A step above crowdsourcing, consumer-controlled innovations allow customers to take part in the creation of actual products. This signifies a shift in the consumer-company dynamic, as it becomes clear the best way to ensure customer satisfaction, is to give the customer control of the brand. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 23, 2012 to Jan 9, 2015 - Published: Oct 10, 2013 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Consumer Controlled trend ### Consumer-controlled Innovation Consumer-controlled products are quickly becoming the norm, as brands realize that customer involvement in the creation process leads to brand loyalty and greater customer satisfaction. ### Crowdsourced Campaigns Crowdsourced campaigns are increasing in popularity as they provide a unique opportunity for customers to engage with brands and have a say in the final outcome of a product. ### Community-Driven Innovation Community-driven innovation, such as crowdsourcing, allows brands to foster deeper relationships with their customers through collaboration and co-creation. ## What the Consumer Controlled trend means for industry ### For Marketing Consumer-controlled, crowdsourced campaigns offer an excellent opportunity for marketers to engage with customers and build brand loyalty. ### For Product Design Consumer-controlled product design provides a unique opportunity for product designers to create products that align with customer needs and wants. ### For Technology Community-driven innovation can spark disruptive innovation opportunities in the technology industry, as customers offer unique insights into what they want and need in new products. ## Trend signals for Consumer Controlled Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 8%. - Popularity: 52% - Activity: 35% - Freshness: 8% ## Examples of the Consumer Controlled trend 6 featured examples from Jul 23, 2012 to Jan 9, 2015. - [Crowdsourced Travel Maps](https://www.trendhunter.com/trends/klm-must-see): KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees (Category: World) Implication: Airlines can adopt the KLM Must See Map concept to enhance their marketing strategies and improve customer experience. - [Crowdsourced Chip Contests](https://www.trendhunter.com/trends/lays-do-us-a-flavor): Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative (Category: Marketing) Implication: The food and beverage industry can leverage the crowdsourcing trend to engage consumers in product innovation and develop unique flavors. - [Community Crowdsourced Beer](https://www.trendhunter.com/trends/hop-harvest): Meantime Brewing's Hop Harvest is Happening Across the City of London (Category: Marketing) Implication: Opportunity for breweries and other food and beverage businesses to incorporate community crowdsourcing and urban farming into their production processes to create a unique and su… - [Gaming Logo Mockups](https://www.trendhunter.com/trends/playstation-4-logo): This Contest Invites Designers to Mockup the Playstation 4 Logo (Category: Tech) Implication: Opportunity for graphic designers to showcase their skills and create innovative logos for gaming companies. - [Crowdfunded Show-Reviving Sites](https://www.trendhunter.com/trends/reupp-platform): The Reupp Platform Lets Users Pledge Money to Revive TV Shows (Category: Pop Culture) Implication: Reupp's platform can disrupt the traditional model of television production by introducing crowdfunding as a source of funding and demand gauge. - [Empowering Consumer Apps](https://www.trendhunter.com/trends/open-label): The Crowdsourced OpenLabel App Helps Consumers Voice Opinions (Category: Tech) Implication: The OpenLabel app's focus on disclosing toxic ingredients in cosmetics and personal care products presents an opportunity for the beauty industry to innovate and create safer, mor… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)