# Consumercentric Automation Use of smart tech becomes more about lifestyle than function. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 14, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/consumercentric-automation ## Key Figures - Trend score: 5.6/10 - Evidence articles: 5 ## What is the Consumercentric Automation trend? **Consumercentric Automation:** Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 25, 2017 to Jun 12, 2018 - Published: Jun 14, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Consumercentric Automation trend ### Consumercentricity The shift towards lifestyle-focused consumercentricity is driving the development of more consumer-enhancing technologies. ### Blockchain Integration The integration of blockchain technology into various industries is disrupting the traditional business models and creating opportunities for more P2P interactions. ### Personalization Advancements in machine learning, IoT, and the cloud are enabling more personalized experiences for consumers, from dynamic pricing to tailored product interactions. ## What the Consumercentric Automation trend means for industry ### For Marketing and Advertising Consumercentricity and personalization trends offer opportunities for businesses in the marketing and advertising industry to create tailored experiences for customers. ### For Travel and Tourism The integration of blockchain technology into the travel industry offers opportunities for disruptive innovation in P2P travel services. ### For Package Design and Labeling Technological advancements in smart packaging and labeling, such as responsive beer labels and personalized product codes, offer opportunities for enhancing customer engagement and retention. ## Workshop question What is one part of your product or service that could be simplified? ## Trend signals for Consumercentric Automation Trend score 5.6 out of 10, from popularity 90%, activity 71%, freshness 8%. - Popularity: 90% - Activity: 71% - Freshness: 8% ## Examples of the Consumercentric Automation trend 5 featured examples from Jul 25, 2017 to Jun 12, 2018. - [All-In-One Product Codes](https://www.trendhunter.com/trends/product-codes): GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization (Category: Marketing) Implication: Smart packaging and dynamic pricing could disrupt traditional retail models and improve customer loyalty. - [Song-Sharing Beer Bottles](https://www.trendhunter.com/trends/miller-beer): The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music (Category: Tech) Implication: Opportunity for breweries to differentiate their products and increase consumer engagement with interactive beer bottle experiences. - [Editable Slogan Apparel](https://www.trendhunter.com/trends/dirstuff-smart-tshirt): The dirstuff Smart T-Shirt Lets You Customize the Style However You Want (Category: Art & Design) Implication: The customizable fashion trend offers fashion retailers the chance to tap into the growing demand for personalized products and differentiate themselves in the market. - [Responsive Beer Labels](https://www.trendhunter.com/trends/smart-beer-label): This Smart Beer Label Provides Tailored Interactions Based on One's Mood (Category: Lifestyle) Implication: The application of augmented reality and NFC technology in the beer industry showcases potential opportunities for disruptive packaging solutions within the beverage sector. - [Blockchain-Powered Travel Services](https://www.trendhunter.com/trends/cool-cousin): Cool Cousin Aims to Be the First Blockchain P2P Travel Agency (Category: Tech) Implication: Blockchain-powered travel services offer a new layer of security and personalization to the traditional travel experience, creating opportunities for disruption and innovation in… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)