# Bagvertising Even the label-averse become ads through branded packaging. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 5, 2009, updated Nov 19, 2009 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/consumer-bagging ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Bagvertising trend? **Bagvertising:** While products emblazoned with logos are great for brand awareness, there are a variety of reasons consumers veer away from them, such as a desire for discreetness of wealth or aversion of 'consumerism.' One thing most don't shy away from is the branded packaging in which products come. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 29 to Sep 30, 2009 - Published: Oct 5, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Bagvertising trend ### Branded Packaging Branded packaging provides consumers the opportunity to prominently display the products they like while keeping their personal wealth lowkey, and is increasingly being used as an advertising tool. ### Shock Advertising Shock advertising, where corporations use controversial and sexually charged campaigns, have become a popular tool to recapture the attention of prospective customers in a media landscape that is homogenized with politeness and correctness. ### Eco-Friendly Bags Eco-friendly bags, made from flax-viscose non-woven fabric, is being developed as biodegradable merchandise to promote greener alternative to businesses. ## What the Bagvertising trend means for industry ### For Advertising Industry Branded Packaging and Shock Advertising are novel conceptualizations for advertising corporations to distinguish themselves from competitors. ### For Fashion Industry Fashion designers can offer stylish and green quality bags as it is imperative for them to adapt designs that embody environmentally friendly characteristics in their products. ### For Retail Industry Retail businesses can use eco-friendly bags as a promotion tool while also considering branded packaging as a subtle advertisement tool to showcase new products. ## Trend signals for Bagvertising Trend score 4.6 out of 10, from popularity 71%, activity 58%, freshness 8%. - Popularity: 71% - Activity: 58% - Freshness: 8% ## Examples of the Bagvertising trend 5 featured examples from Mar 29 to Sep 30, 2009. - [Penisvertising](https://www.trendhunter.com/trends/tom-of-finland-shopping-bag): Tom of Finland Shopping Bag Creates Cheeky Illusion (Category: Naughty) Implication: Opportunity for ad agencies to explore new ways of capturing consumer attention and breaking through the noise. - [Adverbags](https://www.trendhunter.com/trends/habitat-shoe-boutique): Habitat Shoe Boutique Showcases Latest Products on Its Bags (Category: Fashion) Implication: Fashion retailers can leverage the trend towards shoppable bags to showcase their latest products and create a more memorable brand experience for customers. - [Biodegradable Shopping Bags](https://www.trendhunter.com/trends/biodegradable-bags-the-60-bag): The Eco-Friendly 60 Bag Disintegrates in 60 Days (Category: Eco) Implication: Retail businesses can adopt biodegradable shopping bags like the 60 Bag to meet consumer demand for sustainable packaging. - [Eco Designer Totes](https://www.trendhunter.com/trends/enviro-bags-marc-jacobs-and-karl-lagerfeld): Enviro Bags Featuring Portraits of Marc Jacobs and Karl Lagerfeld (Category: Fashion) Implication: Opportunity for fashion retailers to offer eco-friendly and celebrity-branded products. - [Badass Retail Promotions](https://www.trendhunter.com/trends/clothes-in-closets-sales-bags): 'Clothes in Closets' Boast Shopping Bags With Brass Knuckles (Category: Unique) Implication: Retailers can leverage aggressive promotions and creative advertising campaigns to increase foot traffic and sales. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)