# Constricting Consumption Consumers monitor utility usage in a bid to drastically decrease usage. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 4, 2014, updated Feb 24, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/constricting-consumption ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Constricting Consumption trend? **Constricting Consumption:** Taking an even more restrictive approach to the green movement, consumers are opting for devices and solutions that put a cap on consumption to ensure they only use within certain limits. This attention to utility constriction is a consumer-driven acceptance of an inability to be mindful of consumption. Speaking also to those unscathed by high utility use, the products induce guilt to make consumers who are unaware of resource depletion more mindful. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 7, 2013 to Jan 24, 2014 - Published: Feb 4, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Constricting Consumption trend ### Utility-Constricting Devices Consumers are opting for devices and solutions that put a cap on consumption, inducing guilt to make them more mindful of resource depletion. ### Smart Energy Monitoring Devices Smart devices monitor energy output and turn energy consumption into something tangible, accessible through smartphones and tablets. ### Smart Eco Adapters Intermediary devices, such as Parce One, are designed to disconnect from the outlet when not required, learning daily routines and recognizing when certain devices are not needed. ## What the Constricting Consumption trend means for industry ### For Smart Home Technology Innovative devices such as Valta Energy Management System and Zuli Smartplug utilize a combination of specialized hardware and software to achieve unique features in smart home technology. ### For Energy Conservation Consumer behavior is trending towards a proactive approach to energy consumption and energy conservation with products such as Uji Shower Head and Schneider Electric Wiser series. ### For Environmental Sustainability Recognizing the need for environmental sustainability and green living, consumers are looking for solutions such as Parce One and other devices that offer smart eco-friendly functionality. ## Trend signals for Constricting Consumption Trend score 4.0 out of 10, from popularity 75%, activity 37%, freshness 8%. - Popularity: 75% - Activity: 37% - Freshness: 8% ## Examples of the Constricting Consumption trend 5 featured examples from Jul 7, 2013 to Jan 24, 2014. - [Shame-Inducing Shower Heads](https://www.trendhunter.com/trends/uji-shower-head): The Uji Shower Head Ensures People Don't Waste Water (Category: Eco) Implication: The Uji Shower Head is an example of a product that addresses resource conservation in the home and presents a potential market opportunity for manufacturers of household applianc… - [Energy-Monitoring Devices](https://www.trendhunter.com/trends/schneider-electric-wiser): Schneider Electric Wiser Measures Domestic Electricity Consumption (Category: Eco) Implication: Smart home technology companies can incorporate energy-monitoring devices into their products to provide homeowners with the ability to manage their energy consumption and save mo… - [Smart Eco Adapters](https://www.trendhunter.com/trends/parce-one): The Parce One Disconnects Your Plugged-In Devices When They're Not Needed (Category: Eco) Implication: Smart eco adapters can revolutionize the smart home industry by providing energy-efficient solutions. - [Appliance-Controlling Adapters](https://www.trendhunter.com/trends/zuli-smartplug): The Zuli Smartplug Turns Lights on Automatically When You Enter (Category: Eco) Implication: Disruptive innovation opportunity: Provide comprehensive home automation solutions that enhance convenience, energy efficiency, and personalization for users. - [Dictatorial Energy Systems](https://www.trendhunter.com/trends/energy-management): The Valta Energy Management System Gives You Complete Energy Control (Category: Eco) Implication: Companies in the home automation industry can benefit from incorporating energy management systems to their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)