# Constinteraction To stand out in a sea of ad ubiquity, interaction becomes critical. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 17, 2008, updated Nov 13, 2008 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/constinteraction-to-stand-out-in-a-sea-of-ad-ubiquity-interaction-becomes-c ## Key Figures - Trend score: 5.0/10 - Evidence articles: 10 ## What is the Constinteraction trend? **Constinteraction:** Engaging consumers in a media-drenched society is incredibly difficult. One proven way to get customer attention is to engage directly in activity — if you can stop them. As real-life customer service representatives are replaced by automated web services, interactivity is more important than ever. ## At a Glance - Evidence: 10 featured examples - Articles from: May 5 to Oct 12, 2008 - Published: Oct 17, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Constinteraction trend ### Increased Interactivity Advertisers are resorting to interactive measures to grab consumer attention, as the replacement of human customer service reps with automated web services increases. ### Incorporation of Technology in Fashion Fashion houses are incorporating technology, such as QR codes and interactive windows, into fashion and shopping to increase engagement with customers. ### Interactive Virtual Experiences Virtual experiences, such as virtual beers or interactive movie theaters, are allowing participants to alter the way they understand their surroundings and senses, providing an opportunity for creative innovation. ## What the Constinteraction trend means for industry ### For Marketing and Advertising The use of interactive and technological measures in advertising creates an opportunity for increased consumer engagement and attention. ### For Fashion and Retail Technology has become a fundamental component in the fashion industry, providing an opportunity for increased customer interaction and engagement. ### For Tourism and Travel Interactive displays, such as the CityWall, have the power to engage and inform tourists in a more immersive and interactive way, providing opportunities in the tourism industry for innovative experiences. ## Trend signals for Constinteraction Trend score 5.0 out of 10, from popularity 68%, activity 74%, freshness 8%. - Popularity: 68% - Activity: 74% - Freshness: 8% ## Examples of the Constinteraction trend 10 featured examples from May 5 to Oct 12, 2008. - [Interactive Retro Flashbacks](https://www.trendhunter.com/trends/interactive-retro-flashbacks-yearbook-yourself): Yearbook Yourself (Category: Unique) Implication: The fashion industry can capitalize on the nostalgia and retro theme by incorporating vintage-inspired designs and marketing campaigns. - [Interactive Store Windows](https://www.trendhunter.com/trends/diesel-interactive-store-window-sculpture): Diesel Milan Display is Very Big Brother (Category: Art & Design) Implication: Interactive store windows can be used by retailers to create engaging experiences for shoppers, and increase foot traffic and sales. - [Interactive Animal Posters](https://www.trendhunter.com/trends/releasing-inner-animal-frisco-zoo-outdoor-ads): San Fransisco Zoo Ads (Category: Eco) Implication: The success of the San Francisco Zoo's interactive campaign suggests opportunities for innovative advertising strategies. - [Fashion Buying Technology](https://www.trendhunter.com/trends/ralph-laurens-qr-codes-interactive-windows): Ralph Lauren's QR Codes and Interactive Windows (Category: Marketing) Implication: Fashion retailers can leverage technology to create innovative and interactive shopping experiences for customers. - [Interactive Dark Knight Promotions](https://www.trendhunter.com/trends/virtual-fight-gotham-city): Fight for Gotham City Ad Campaign (Category: Pop Culture) Implication: Using interactive promotions for movies and merchandise can help engage audiences, build hype, and generate buzz before a release or event. - [Interactive Virtual Beer](https://www.trendhunter.com/trends/iphone-ipint): The iPint for iPhones (Category: Tech) Implication: Opportunity for beverage companies to leverage virtual reality and augmented reality to engage consumers in unique ways. - [Interactive 3D Tourist Info](https://www.trendhunter.com/trends/helsinki-citywall): Helsinki CityWall (Category: World) Implication: Tourist information centers and kiosks can leverage interactive and engaging displays to attract and retain tourists. - [Interactive Home Building Show](https://www.trendhunter.com/trends/interactive-home-building-show-diy-blog-cabin): DIY Blog Cabin (Category: Art & Design) Implication: Home improvement industry could incorporate interactive elements that enable consumers to participate in the design and construction of their dream homes. - [Interactive Virtual Cinemas](https://www.trendhunter.com/trends/elbowwars): ElbowWars.com (Category: Tech) Implication: The advertising industry can leverage interactive gaming experiences to create more memorable and immersive campaigns. - [Interactive Movie Theatres](https://www.trendhunter.com/trends/mast-novabell-interactive-theatre-by-marco-chiurato): M.A.S.T. Novabell (Category: Art & Design) Implication: The M.A.S.T. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)