# Nail-Worn Wealth Female consumers are turning to opulent nail decals to communicate wealth. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 16, 2013, updated Jul 18, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conspicuous-nail-art ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Nail-Worn Wealth trend? **Nail-Worn Wealth:** Reflecting a desire to show off wealth through appearance, consumers are turning to unexpected beauty products in order to communicate luxurious taste. Nail art has been on the rise for years as a means of expression, but this specific, luxe-focused approach to cosmetics reflects an increasing desire to come across as privileged. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 15, 2012 to Jul 15, 2013 - Published: Jul 16, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Nail-Worn Wealth trend ### Luxury Nail Polish Subscription Services Subscription-based nail polish rental services are disrupting the traditional method of purchasing and owning luxury nail polish products. ### Opulent Nail Art Opulent and luxury-focused approaches to beauty and cosmetics, such as opulent nail decals, are reflecting an increasing desire to show off wealth through appearance. ### Innovative Nail Polish Finishes Nail polish products with innovative and unique finishes, such as glittery, leather-like or speckled finishes, are gaining popularity and changing the traditional perception of nail polish application. ## What the Nail-Worn Wealth trend means for industry ### For Beauty and Cosmetics Businesses in the beauty and cosmetics industry can take advantage of the demand for luxury-focused and innovative nail polish products, as well as focus on subscription-based services. ### For Fashion and Apparel Fashion and apparel brands can incorporate opulent and glittery nail finishes in their collections, and partner with beauty and cosmetic companies to offer bundled products. ### For E-commerce E-commerce companies can create online platforms to offer subscription-based services or to sell unique and innovative nail polish products. ## Trend signals for Nail-Worn Wealth Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%. - Popularity: 57% - Activity: 58% - Freshness: 8% ## Examples of the Nail-Worn Wealth trend 6 featured examples from Nov 15, 2012 to Jul 15, 2013. - [Outrageously Opulent Nails](https://www.trendhunter.com/trends/gold-nails): These Gold Nails by H & H Are Made in Unusual Shapes (Category: Fashion) Implication: The nail art industry can capitalize on the trend of unconventional nail jewelry by incorporating unique shapes and materials into their designs to attract customers who want stat… - [Opulent Leather-Like Polish](https://www.trendhunter.com/trends/nail-suede-by-firebox): Nail Suede by Firebox Gives a Touch of Fabric to Your Fingertips (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate technology into nail products to enhance the texture and durability of the finishes. - [Glitzy Celebratory Manicures](https://www.trendhunter.com/trends/beauty-department-new-years-nails): The Beauty Department ‘New Years Nails’ are Glittery Perf (Category: Art & Design) Implication: Beauty brands can leverage the trend of glitzy manicures to create new product lines - [Speckled Nail Varnishes](https://www.trendhunter.com/trends/illamasqua-nail-polish): Illamasqua Nail Polish is Just in Time For Easter (Category: Fashion) Implication: The nail salon industry can capitalize on the trend of speckled nail varnishes by offering innovative and artistic nail designs using these unique polishes, attracting customers w… - [Glittery Holiday Nails](https://www.trendhunter.com/trends/sequin-nail-polish): Maybelline New York Unveils Limited Edition Sequin Nail Polish (Category: Special) Implication: The beauty and cosmetics industry can capitalize on the glitter nail polish trend with new product lines and collaborations for the expanding market. - [Luxury Polish Renting Sites](https://www.trendhunter.com/trends/lacquerouscom): Rent Designer Polishes for a Flat Montly Fee at Lacquerous.com (Category: Fashion) Implication: Disruptive innovation opportunity: Utilize technology to provide innovative rental services for high-end beauty and cosmetic products. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)