# Conspicuous Cultured Consumers leverage cultural influences to curate intellectual identities. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 17, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conspicuous-cultured ## Key Figures - Trend score: 5.5/10 - Evidence articles: 7 ## What is the Conspicuous Cultured trend? **Conspicuous Cultured:** Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 11, 2015 to Apr 13, 2016 - Published: Jun 17, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Conspicuous Cultured trend ### Cultural individualism Individuals want to create personal cultural identities using culturally contextual designs, signalling a shift away from mainstream minimalism. ### Art and fashion Creative collaborations that incorporate artistic motifs into fashion designs have been successful in drawing attention and creating unique products. ### Multicultural inspiration Fashion designers are increasingly drawing inspiration from various cultures, resulting in bold contemporary takes on age-old traditions and imagery. ## What the Conspicuous Cultured trend means for industry ### For Fashion Designers can create new products by incorporating cultural influences or collaborating with artists to create unique pieces that stand out from mainstream offerings. ### For Art Artists can explore collaborations with fashion designers, as well as gain exposure through unique product offerings such as sneakers or jewelry with artistic motifs. ### For Marketing and advertising Brands can create campaigns that emphasize inclusivity and individualism while also featuring cultural icons in order to create a more relatable and engaging message. ## Workshop question What role does your brand play in helping consumer express their unique identities? ## Trend signals for Conspicuous Cultured Trend score 5.5 out of 10, from popularity 73%, activity 84%, freshness 8%. - Popularity: 73% - Activity: 84% - Freshness: 8% ## Examples of the Conspicuous Cultured trend 7 featured examples from Feb 11, 2015 to Apr 13, 2016. - [Tapestry-Inspired Streetwear Catalogs](https://www.trendhunter.com/trends/exotic-streetwear): The Latest Les Benjamins Collection is Titled 'Ottoman Punk' (Category: Fashion) Implication: Designers can use tapestry motifs and bold imagery to create a unique line of streetwear. - [Sporty Art History Tees](https://www.trendhunter.com/trends/picasso-bulls): This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism (Category: Fashion) Implication: Fashion brands can explore the art and design themes in their future collections. - [Artistic Surf Equipment](https://www.trendhunter.com/trends/boomart-renaissance-surfboard-collection): The Boom-Art Renaissance Surfboard Collection is for Cultured Surfers (Category: Art & Design) Implication: The creation of art-inspired surfboards presents a disruptive innovation opportunity for the art market to expand its reach and tap into a new customer base. - [African Art Sneakers](https://www.trendhunter.com/trends/esther-mahlangu): The Eytys x Esther Mahlangu Sneakers Boast Cultural Aesthetics (Category: Fashion) Implication: Fashion brands can explore collaborations with artists to infuse unique cultural aesthetics into their products and appeal to a wider audience. - [Classic Art Sneaker Tableaus](https://www.trendhunter.com/trends/highsnobiety-nike-air-max): The Highsnobiety Nike Air Max Day Series References the Dutch Masters (Category: Marketing) Implication: Fuse art and sneaker culture within the fashion industry to create unique and eye-catching products that cater to art enthusiasts and sneakerheads alike. - [Neoclassical Statement Necklaces](https://www.trendhunter.com/trends/tatty-devine-necklace): This Tatty Devine Necklace Mimics Vintage Architectural Details (Category: Fashion) Implication: Disruptive potential for the fashion jewelry industry to incorporate elements of Neoclassical art and architecture into their designs. - [Iconic Sneaker Simulations](https://www.trendhunter.com/trends/in-their-chucks): In Their Chucks is an Interactive Digital Campaign from Converse (Category: Fashion) Implication: Potential for footwear brands to create immersive brand experiences and interactive campaigns that engage customers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)