# Conservationist Gardening Consumers make waste-consciousness a top-of-mind concern. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 8, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conservationist-gardening ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Conservationist Gardening trend? **Conservationist Gardening:** As consumers become more waste-conscious, they're adjusting their gardening practices to follow suit. Tech tools that reduce the amount of resources used while gardening are designed to make conservation both more efficient and more routine. This shift indicates that consumers are looking to technology when it comes to ensuring their behavior reflects their values. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 15 to Dec 5, 2015 - Published: Dec 8, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Conservationist Gardening trend ### Conservationist Gardening Consumers are adjusting their gardening practices to follow suit towards their waste-consciousness. ### Water-Tracking Services Farmers are using innovative ways such as water-tracking services to conserve water especially during droughts. ### Smart Garden Gadgets for Water Efficiency Technology is being designed to make conservation more efficient and much more routine when it comes to ensuring the behavior of consumers reflects their values. ## What the Conservationist Gardening trend means for industry ### For Smart Home Automation Smart Home Automation for irrigation systems and garden tools that operate using mobile apps for efficiency and water savings or conservation. ### For Agriculture Technology Agriculture technology for water conservation and efficient water management. ### For Green Energy and Sustainability Green energy and sustainability as industry solutions for reducing water usage and increasing energy efficiency for landscaping practices ## Workshop question How can you better track the values of your consumers in order to provide the best possible brand experience? ## Trend signals for Conservationist Gardening Trend score 3.7 out of 10, from popularity 55%, activity 46%, freshness 8%. - Popularity: 55% - Activity: 46% - Freshness: 8% ## Examples of the Conservationist Gardening trend 5 featured examples from Jun 15 to Dec 5, 2015. - [Water-Saving Gardening Gadgets](https://www.trendhunter.com/trends/conserves-water): The GreenIQ Smart Garden Hub Conserves Water and Tracks Sunlight (Category: Tech) Implication: Opportunity for disruptive innovation: Develop technologies that enable smart home integration for gardening gadgets, enhancing convenience and efficiency. - [Water-Saving Gardening Vessels](https://www.trendhunter.com/trends/oya-by-growoya): The Oya by GrowOya Slowly Dispenses Water Directly to the Roots (Category: Eco) Implication: The Oya by GrowOya taps into the gardening industry, providing a unique and sustainable watering solution. - [Eco-Friendly Garden Gadgets](https://www.trendhunter.com/trends/irrigation-controller): The Rachio IRO Smart Irrigation Controller Lets You Optimize Watering (Category: Eco) Implication: The garden gadget industry has the opportunity to embrace disruptive innovations like the Rachio IRO Smart Irrigation Controller to offer consumers more control over their waterin… - [App-Controlled Sprinklers](https://www.trendhunter.com/trends/garden-irrigation): The 'Blossom' Sprinkler System Makes Garden Irrigation More Efficient (Category: Tech) Implication: Exploring the implications of smart home technology in creating more efficient and sustainable gardening systems. - [Drought-Averting Water Services](https://www.trendhunter.com/trends/water-tracking): This Water-Tracking Service Helps Farmers Monitor Their Usage (Category: Eco) Implication: Potential for disruptive innovation in the agriculture industry by using water-tracking services to address water conservation challenges and increase efficiency. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)