# Conscious Stay Adding awareness to travel destinations, hotels adopt social good tactics. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 22, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/conscious-stay ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Conscious Stay trend? **Conscious Stay:** Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 19, 2013 to Oct 10, 2014 - Published: Oct 22, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Conscious Stay trend ### Social Good Hotels Hotels are adopting elements of social good, such as exposing guests to social issues and offering volunteering opportunities. ### Sustainable Accommodation Hotels are exploring recycling discards for legitimate accommodation, and creating sustainable living spaces. ### Charitable Travel Packages Travel packages are offering options to give back to society, without compromising luxury experiences. ## What the Conscious Stay trend means for industry ### For Hospitality Industry The Hospitality industry can explore sustainable, socially responsible, and philanthropic practices while maintaining a high-quality service to customers. ### For Travel Industry The Travel Industry can collaborate with charitable organizations and offer travel packages that give back to society. ### For Non-Profit Organizations Non-Profit Organizations can partner with hotels and travel agencies to spread awareness and raise funds for social causes. ## Trend signals for Conscious Stay Trend score 5.4 out of 10, from popularity 86%, activity 66%, freshness 8%. - Popularity: 86% - Activity: 66% - Freshness: 8% ## Examples of the Conscious Stay trend 4 featured examples from Feb 19, 2013 to Oct 10, 2014. - [Philanthropic Vacation Packages](https://www.trendhunter.com/trends/getaway2give-collection): The Getaway2Give Collection Generates Charitable Donations (Category: Social Good) Implication: By incorporating philanthropic components in vacation packages, travel industries can offer unique experiences that appeal to travelers wishing to give back while enjoying exclusi… - [Trashy Hotel Rooms](https://www.trendhunter.com/trends/hotel-shabbyshabby): Hotel ShabbyShabby by Raumlabor is Built Using Garbage Collected in Mannheim (Category: Eco) Implication: The hospitality industry can leverage the trend of recycled accommodations to create sustainable and unique hotel experiences that appeal to environmentally-conscious travelers. - [Urban Street Accommodations](https://www.trendhunter.com/trends/faktum-hotels): The Faktum Hotels Allows Guests to Sleep Like a Homeless Person (Category: Pop Culture) Implication: Opportunity for the hospitality industry to create experiential accommodations that appeal to adventurous travelers. - [Volunteer-Rewarding Packages](https://www.trendhunter.com/trends/luxury-upgrade): The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade (Category: World) Implication: Luxury hotels and resorts can embrace volunteer rewarding packages as a way to attract socially conscious travelers and enhance their brand image. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)