# Conscious Consumer Mobile apps now help consumers gauge if companies align with their values. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jul 12, 2024 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conscious-consumer ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Conscious Consumer trend? **Conscious Consumer:** Ethical shopping apps are gaining popularity as consumers become more conscious of the brands they support with their purchases. These apps inform consumers about a company's social and political values, empowering shoppers to choose businesses that align with their morals. ## The consumer insight behind the Conscious Consumer trend In response to global conflicts, developers have begun designing applications that help consumers assess a company's alignment with their moral values. These scanner-style apps offer valuable insights into a company's sustainability efforts, fair trade certifications, and social responsibility projects, empowering consumers to make informed purchasing decisions. Businesses adhering to ethical principles are increasingly attractive to consumers who prioritize these values in their daily lives. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 3, 2022 to Jul 12, 2024 - Published: Jul 12, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Conscious Consumer trend ### Ethical Shopping Apps Ethical shopping apps provide comprehensive insights into a company's core values, fostering informed consumer decisions. ### Barcode-Scanning Technology Barcode-scanning technology allows users to effortlessly gather detailed information about a product's ethical background. ### Values-Driven Consumerism Consumers increasingly seek transparency regarding a company's ethical and political standing before making purchasing choices. ## What the Conscious Consumer trend means for industry ### For Mobile Application Development Mobile application development is continuously evolving to meet consumer demands for ethical and value-based shopping tools. ### For Retail and E-Commerce Retail and e-commerce sectors are integrating ethical evaluation technologies to appeal to conscientious consumers. ### For Social Impact Technology Social impact technology is emerging as a pivotal industry, providing platforms for consumers to align their purchasing power with their values. ## Workshop question How can your brand demonstrate an ethical approach to its operations? ## Trend signals for Conscious Consumer Trend score 4.9 out of 10, from popularity 65%, activity 55%, freshness 25%. - Popularity: 65% - Activity: 55% - Freshness: 25% ## Examples of the Conscious Consumer trend 4 featured examples from Aug 3, 2022 to Jul 12, 2024. - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott): Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand (Category: Social Good) Implication: The field is evolving to meet consumer demand for apps offering detailed ethical information, similar to what Buycott provides. - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs): Veebs Encourages Consumers to Learn About a Brand's Ethical Values (Category: Social Good) Implication: Innovative applications are emerging to address consumer demand for greater transparency and ethical accountability in retail. - [Palestine-Supporting Ethical Apps](https://www.trendhunter.com/trends/no-thanks): No Thanks is an Ethical Shopping App Helping Consumers Boycott (Category: Social Good) Implication: Innovative mobile apps offering ethical shopping choices present new opportunities for developers to cater to conscious consumers. - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode): Ethical Barcode Tells Users How Ethical a Product or Brand Is (Category: Eco) Implication: Retailers have an opportunity to partner with ethical product scanning apps and use ethical ratings to support sustainable and responsible brands in their stores ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Social Good - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)