# Conscientious Play Children's toys aim to teach diversity and equality. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 25, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/consciensous-play ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Conscientious Play trend? **Conscientious Play:** The diversity in children's toys, especially dolls, is growing, as the demand for representation becomes deafening. Beyond equal representation, these toys reflect a desire amongst Millennial parents to educate their children on the differences between people. Conscientious play speaks to an interest in education that is rooted in real-world issues rather than abstract principles. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 28 to Feb 25, 2016 - Published: Feb 25, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Themes within the Conscientious Play trend ### Diversity in Children's Toys As demand for representation grows, brands can create lines of toys that reflect real-world issues rather than abstract principles. ### Inclusive Dolls Entrepreneurs can create dolls that celebrate a variety of skin tones, hair textures, and cultural backgrounds. ### Historical Education through Toys Businesses can create dolls that represent important historical figures and movements that children can learn from and be inspired by. ## What the Conscientious Play trend means for industry ### For Toy Manufacturing In this industry, inclusivity and historical education can create a strong competitive edge that enhances brand loyalty. ### For Fashion Industry This industry can use dolls as marketing tools to celebrate different body types, skin tones, and cultural aesthetics. ### For Education Industry By incorporating diverse dolls into the classroom, teachers can teach children about different cultures and social movements in an engaging way. ## Workshop question How can you tap into causes that matter to modern families as Millennials enter parenthood? ## Trend signals for Conscientious Play Trend score 3.8 out of 10, from popularity 44%, activity 61%, freshness 8%. - Popularity: 44% - Activity: 61% - Freshness: 8% ## Examples of the Conscientious Play trend 4 featured examples from Jan 28 to Feb 25, 2016. - [Diverse Model-Made Dolls](https://www.trendhunter.com/trends/mala-bryan): Mala Bryan Created a Line of Dolls That Celebrate Black Beauty (Category: Life-Stages) Implication: The toy manufacturing industry can disrupt the market by producing more diverse dolls that cater to a wider range of children. - [Hijab-Wearing Barbie Dolls](https://www.trendhunter.com/trends/hijabwearing-barbie): This Instagram Account Shows Barbie Wearing a Hijab in Stylish Ways (Category: Life-Stages) Implication: The toy industry has an opportunity to create a wider range of diverse dolls that reflect different cultures and religions. - [Civil Rights Era Dolls](https://www.trendhunter.com/trends/historical-doll): This Historical Doll Teaches Young Girls About the Civil Rights Movement (Category: Life-Stages) Implication: Disruptive innovation opportunity in creating dolls that combine entertainment with education. - [Diversely Shaped Dolls](https://www.trendhunter.com/trends/barbie-fashionitas): The Latest Barbie Fashionistas Line Boasts Curvy, Tall and Petite Models (Category: Life-Stages) Implication: The toy industry can create more inclusive and diverse toys to encourage acceptance in children. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)