# Connoisseur Brew Consumers are enticed by high-end tea bars launched by experts. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 20, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connoisseur-brew ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Connoisseur Brew trend? **Connoisseur Brew:** Seeking out an experience guided by the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 10, 2017 to Jul 11, 2019 - Published: Jun 20, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Connoisseur Brew trend ### High-end Tea Bars As tea is being considered as an artisan food product, high-end tea bars launched by industry experts that promise an educational retail interaction are gaining popularity among consumers. ### Customization of Bubble Tea Customization of bubble tea is gaining traction among consumers, as innovative shops allow customers to choose and combine flavors, bases, toppings, and sugar levels according to their preferences. ### AI Technology in Tea Shops The food and beverage industry is being revolutionized with the application of artificial intelligence technology, and the trend is now extending to the tea industry as well, with the emergence of fully automated smart tea shops like AI TEA. ## What the Connoisseur Brew trend means for industry ### For Hospitality Industry The hospitality industry can leverage the trend of high-end tea bars and the luxurious experience they provide, to attract consumers with a heightened focus on artisan products. ### For Food Industry Innovation in the bubble tea industry by way of customization and experimental combinations can inspire similar movements in the broader food industry, with consumers' preference for personalization in products continuing to grow. ### For Technology Industry With AI technology extending its influence to the food and beverage industry, the technology industry can take advantage of this trend and build products that help businesses improve efficiency and lower labor costs. ## Workshop question How could you entice your target consumer to seek out an educational experience with regard to your brand? ## Trend signals for Connoisseur Brew Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%. - Popularity: 56% - Activity: 44% - Freshness: 8% ## Examples of the Connoisseur Brew trend 6 featured examples from Aug 10, 2017 to Jul 11, 2019. - [Ethereal Tea Shop Interiors](https://www.trendhunter.com/trends/tea-shop-interior): Thanks to New Practice Studio, the Atmosphere of Spiritea is Soothing (Category: Art & Design) Implication: The interior design industry can leverage the trend of soft pastel interiors to create calming and sophisticated spaces for businesses and consumers. - [Boozy Tea Shop Hybrids](https://www.trendhunter.com/trends/shop-hybrids): Russell Sage Studios Arranges a Rich & Colorful Interior for Teatulia (Category: Art & Design) Implication: The food and beverage industry can take inspiration from Teatulia's fusion of traditional and modern elements to create unique and dynamic products and experiences for customers. - [AI Tea Shops](https://www.trendhunter.com/trends/ai-tea): The Next-Gen AI TEA Smart Workshop is Fully Automated (Category: Tech) Implication: Disruptive innovation opportunity: Implement AI technology in food and beverage establishments to improve operations, reduce costs, and enhance customer engagement. - [Custom Bubble Tea Shops](https://www.trendhunter.com/trends/custom-bubble-tea-shop): Labothery Empowers Consumers to Take Part in the Creation Process (Category: Marketing) Implication: The Labothery concept could be applied to other food and beverage products, allowing consumers to customize their orders. - [Empowering Urban Tea Bars](https://www.trendhunter.com/trends/plentea-1): Trend Hunter Takes a Look at the Upcoming Plentea Trend Safari (Category: TH Video) Implication: Disruptive innovation opportunity: Revolutionize the tea market by offering unique and high-quality tea blends. - [Authentic Bubble Tea Shops](https://www.trendhunter.com/trends/chachago-bubble-tea): The Chachago Bubble Tea Shop Offers Up High Quality Flavors (Category: Lifestyle) Implication: The trend of authentic and quality ingredients in bubble tea is disrupting the traditional bubble tea shop industry by offering customers unique and premium beverage options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)