# Connected Pride LGBT people connect with their community by way of focused digital services. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Nov 3, 2016 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-pride ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Connected Pride trend? **Connected Pride:** Although much of the population has evolved to become more accommodating of LGBT people, many still face challenges in finding acceptance or expressing themselves without fear of repercussion. In order to combat this, many brands, organizations and individuals have gone digital with their efforts. With this, LGBT people are able to enjoy a safe space, gain confidence, get advice and even take part in important events like Pride parades through VR and online social interaction. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 4, 2015 to Oct 24, 2016 - Published: Nov 3, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Connected Pride trend ### Digital Safe Spaces Brands, organizations and individuals are going digital with their efforts for LGBT people so they can enjoy a safe space, gain confidence, get advice and take part in important events like Pride parades through VR and online social interaction. ### LGBT Community Connection Apps, websites and social media accounts that connect users to the global LGBT community are on the rise, tackling issues such as loneliness and non-acceptance faced by LGBT individuals, especially teens. ### Supportive LGBTQ Campaigns Fashion campaigns, merchandising and tattoo designs that promote inclusiveness and raise money for LGBTQ-supporting non-profits are becoming increasingly popular. ## What the Connected Pride trend means for industry ### For Tech Industry Digital safe spaces, LGBT+ apps and other tech innovations are providing support for the LGBT community. ### For Fashion Industry Innovative fashion campaigns and merchandise are promoting inclusiveness and support for the LGBTQ community. ### For Non-profit Industry More non-profit organizations focused on supporting the LGBTQ community are being formed, providing funding for LGBT+ initiatives and offering resources to those in need. ## Workshop question You've been tasked with crafting a completely virtual experience for your target consumer. What does that look like? ## Trend signals for Connected Pride Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%. - Popularity: 47% - Activity: 50% - Freshness: 8% ## Examples of the Connected Pride trend 6 featured examples from Sep 4, 2015 to Oct 24, 2016. - [Supportive LGBTQ Campaigns](https://www.trendhunter.com/trends/the-riot-life): The Riot Life's #UniteForLove Tees Raise Money for LGBTQ Non-Profits (Category: Social Good) Implication: Fashion retailers can create limited edition collections that support social impact causes, aligning the brand with a larger purpose and creating a more emotionally engaged custom… - [Pride Parade Live Streams](https://www.trendhunter.com/trends/amsterdam-gay-pride): This Stream of the Amsterdam Gay Pride Parade Lets Everyone Participate (Category: World) Implication: Live streaming platforms have the opportunity to capture and broadcast cultural events to global audiences. - [LGBT Teen Community Apps](https://www.trendhunter.com/trends/lgbt-teen): LGBT+ Amino Helps People Find Others in Their Community on a Global Scale (Category: Tech) Implication: There is an opportunity for social networking platforms to create dedicated spaces and features for community-driven support and interaction among specific demographics such as LG… - [LGBT Friendship Sites](https://www.trendhunter.com/trends/matchmaking-website): This Matchmaking Website Pairs Straight Women with Gay Men (Category: Business) Implication: Matchmaking industry can explore expanding their services to include platonic friendships. - [LGBT Streaming Apps](https://www.trendhunter.com/trends/Revry-streaming-app): The Revry App Focuses On Streaming LGBT Multimedia Content (Category: Tech) Implication: Revry's LGBT-focused streaming app highlights the potential for niche streaming platforms to disrupt the traditional media industry and cater to specific audiences. - [LGBT Motherhood Vlogs](https://www.trendhunter.com/trends/mommy-squared): Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable (Category: Pop Culture) Implication: Opportunities for platforms to create and promote more inclusive content for the growing LGBT parenting community. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)