# Connected Pet Care Animal owners welcome technology as a means to improve animal wellness. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-pet-care ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Connected Pet Care trend? **Connected Pet Care:** Animal owners are applying tech innovations to digitized forms of pet care. Beyond modern pet lovers, a growing focus among companies on advanced health tools allows brands to connect with young millennials and Gen Z consumers with a known affinity for smart devices that promote wellness. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 14, 2014 to May 25, 2016 - Published: Jul 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Connected Pet Care trend ### Connected Pet Care The trend is integrating tech innovations to digitized forms of pet care and advanced health tools which allows brands to connect with young millennials and Gen Z consumers with smart devices that promote wellness. ### Smart Pet Trackers This trend involves the development of activity monitors, wearables and smart collars for pets to track their behavior, emotions and overall well-being. ### Health Monitoring Devices for Pets The trend is focused on developing devices that monitor pet health, exercise, and diets, with the use of GPS and artificial intelligence to further research and analysis. ## What the Connected Pet Care trend means for industry ### For Pet Health and Wellness Business professionals in this industry should focus on exploring the potential of integrating technology and developing personalized pet health monitoring and wellness platforms. ### For Wearable Devices Business professionals in the wearable technology industry should explore the potential of developing smart devices and wearables for pets that track behavior, emotions, and overall health. ### For Mobile Applications Business professionals in the mobile app development industry should focus on developing specialized pet management apps that track activity, diet, and behavior patterns, as well as provide health information and alerts for pet owners. ## Trend signals for Connected Pet Care Trend score 3.8 out of 10, from popularity 63%, activity 42%, freshness 8%. - Popularity: 63% - Activity: 42% - Freshness: 8% ## Examples of the Connected Pet Care trend 6 featured examples from Jan 14, 2014 to May 25, 2016. - [Smart Dog Collars](https://www.trendhunter.com/trends/smart-dog-collar): The 'Connected Collar' is the World's First All-In-One Smart Dog Collar (Category: Tech) Implication: Pet tech companies can explore innovating smart dog collars with advanced training and tracking features to cater to the needs of modern pet owners. - [Wireless Dog Welfare Collars](https://www.trendhunter.com/trends/dog-collar): This Dog Collar Helps Keep Track of Man's Best Friend at All Times (Category: Tech) Implication: The pet care industry can leverage wireless pet monitoring collars to provide additional value-added services and improve customer satisfaction. - [Canine Fitness Trackers](https://www.trendhunter.com/trends/canhfit): Canhegat's Canh-Fit Wearable Device Monitors a Pet's Health Levels (Category: Lifestyle) Implication: The pet care industry can leverage wearables and health-tracking devices to better inform owners about their pet's health and well-being, leading to improved care and customer loy… - [Intuitive Pet Trackers](https://www.trendhunter.com/trends/pet-tag): Anicall's 'Shiraseru Am' Smart Pet Tag Tracks Behavior, Feelings and Health (Category: Lifestyle) Implication: Disruptive innovation opportunities can be found within the pet tech industry to create cutting-edge pet tracking devices, advanced apps, and AI-driven pet health analysis systems. - [Tracking Pet Health Collars](https://www.trendhunter.com/trends/canine-wearable): The Tracy Tracker is a Canine Wearable that Monitor a Dog's Well-Being (Category: Lifestyle) Implication: Pet supply companies can develop new product segments by integrating artificial intelligence into pet wearables to monitor pet health and behavior for a better and comprehensive u… - [Gamified Pet Wellness Apps](https://www.trendhunter.com/trends/pet-tracker): The Petbit Pet Tracker Helps Owners Set Goals to Keep Pets Healthy (Category: Tech) Implication: Disruptive innovation opportunity: Exploring technological advancements in the pet industry, creating tools and products that enhance the well-being of pets and their owners. ## Recent trend clusters - 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