# Connected Nightlife As technology evolves, consumers rely on apps for leisure. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jan 5, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-nightlife ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Connected Nightlife trend? **Connected Nightlife:** Mobile connectivity is being further integrated into the entertainment industry, which helps to marry online communication with real-life social activities. The convergence of these two social styles directly battles any negative perceptions of online communication. This allows connected consumers to socialize in a more traditional way, while still enjoying the conveniences of social media. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 27, 2015 to Aug 16, 2016 - Published: Jan 5, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Connected Nightlife trend ### Mobile Connectivity The integration of mobile connectivity into the entertainment industry is changing the way online communication is perceived by catering to connected consumers. ### Crowdsourced Information Crowdsourced information has become integral in providing reviews and ratings for bars and clubs to help people find the most suitable venues for their needs. ### Time-Saving Apps designed for expediency and efficiency, such as the RAAD app, show potential for meeting customers' needs to optimize their leisure time. ## What the Connected Nightlife trend means for industry ### For Hospitality The hospitality industry can leverage the integration of mobile connectivity to create immersive experiences for connected consumers. ### For Consumer Technology Crowdsourced information offers business professionals within the consumer technology industry an opportunity to design platforms that foster community participation in providing reviews and ratings. ### For Event Planning Utilizing mobile connectivity to deliver information and streamline event planning services, offers business professionals within the industry an opportunity to optimize their services and create unique experiences. ## Workshop question Is there a way that your brand might be able to harness social media as a way to engage consumers for real-life interaction/activities? ## Trend signals for Connected Nightlife Trend score 3.0 out of 10, from popularity 43%, activity 38%, freshness 8%. - Popularity: 43% - Activity: 38% - Freshness: 8% ## Examples of the Connected Nightlife trend 5 featured examples from Jun 27, 2015 to Aug 16, 2016. - [Nightlife Vibe-Rating Apps](https://www.trendhunter.com/trends/discover-bars): The Roo App Helps You Discover Bars and Clubs That Suit Your Mood (Category: Tech) Implication: The Roo app can provide a valuable tool for hotels, restaurants, and other businesses in the hospitality and tourism industry to offer personalized nightlife recommendations to th… - [Curated Nightlife Apps](https://www.trendhunter.com/trends/nightlife-apps): The 'Up All Night' App Helps You Discover and Attend the Coolest Events (Category: Tech) Implication: Disruptive innovation opportunity: Build a business focused on developing innovative apps that cater to the nightlife industry, enabling users to discover and attend the hottest e… - [Bar-Locating Apps](https://www.trendhunter.com/trends/nightlife-app): This Nightlife App Helps Users Track Down the Perfect Drink in Any City (Category: Lifestyle) Implication: The hospitality industry can benefit from incorporating smart bar-locating apps and interactive nightlife apps into their customer experience, fostering loyalty and differentiatio… - [Ladies' Night-Locating Apps](https://www.trendhunter.com/trends/barmap-nightlife-app): This Nightlife App Maps Out Ladies' Night Events In Hong Kong (Category: Tech) Implication: Development of similar apps in the hospitality industry to make it easier for tourists to locate nightlife events and promotions in a new city, thereby increasing foot traffic for… - [Time-Saving Nightlife Apps](https://www.trendhunter.com/trends/RAAD-nightlife-app): The RAAD App Helps Charleston Residents Skip Bar Lineups (Category: Tech) Implication: The hospitality industry can benefit greatly from streamlined experiences through the creation of apps that offer line-cutting, mobile ticketing, and personalized convenience feat… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)