# Connected Navigation Beacon apps help travelers navigate more efficiently. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 4, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-navigation ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Connected Navigation trend? **Connected Navigation:** Seeking to make travelling a little less stressful, consumers are turning to location-based technology to make things like navigation more streamlined. No longer used only for retail, beacon technology is offering travelers a way to stay informed about flight delays, directions and even wait times. This reflects a turn toward more connected, and less strenuous forms of travel. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 29, 2014 to Nov 6, 2015 - Published: May 4, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Connected Navigation trend ### Location-based technology in Travel Location-based technology is being increasingly used in travel industry related products and services, such as beacon-based indoor navigation systems, to make travel more efficient and less stressful. ### Beacon Technology for Indoor Navigation Beacon technology is being used extensively for indoor navigation in airports and other public spaces for the benefit of visually challenged, elderly or clueless travelers. ### Streamlining Travel Processes Through Beacon technology Beacon technology is helping to streamline the travel process by providing location-specific information, targeted promotions, reducing wait times at airports, and offering personalized experiences throughout the terminal. ## What the Connected Navigation trend means for industry ### For Travel and Tourism Incorporating location-based technology in various travel-related services such as navigation, customer service, and booking could provide numerous opportunities to enhance the traveler’s experience. ### For Technology Beacon technology is revolutionizing the tech industry and has far-reaching implications on its products and services such as indoor navigation, location-sensitive data, and targeted promotions. ### For Retail and Advertising Beacon-based location-sensitive data and targeted promotions offer multiple opportunities for retail and advertising industries to offer customized experiences and push advertising messages to consumers in an innovative way. ## Workshop question In what ways can your brand make consumers' on-the-go routine more streamlined and convenient? How could you leverage technology? ## Trend signals for Connected Navigation Trend score 3.0 out of 10, from popularity 45%, activity 37%, freshness 8%. - Popularity: 45% - Activity: 37% - Freshness: 8% ## Examples of the Connected Navigation trend 5 featured examples from Aug 29, 2014 to Nov 6, 2015. - [Airport Navigation Beacons](https://www.trendhunter.com/trends/flybeacon): The FlyBeacon App Helps Emirates Customers Find Their Gate (Category: Tech) Implication: Airports can explore the use of beacon technology, like FlyBeacon, to enhance the customer experience, provide targeted promotions, and improve efficiency. - [Triword Geolocation Systems](https://www.trendhunter.com/trends/gps-platform): The w3w GPS Platform Helps You Get Anywhere in Only Three Words (Category: Tech) Implication: The mapping and navigation industry stands to benefit from this innovation as it presents new opportunities for simplification and personalization of navigation systems. - [Orderly Flight Apps](https://www.trendhunter.com/trends/travel-pal): Travel Pal Uses Beacon Technology to Streamline the Travel Process (Category: Tech) Implication: Disruptive innovation opportunity: Integrating beacon technology and app solutions in the travel and tourism industry to enhance the overall customer experience. - [Beacon Airport Navigation](https://www.trendhunter.com/trends/indoor-navigation): The indoo.rs Indoor Navigation at SFO Helps Blind Travelers Get Around (Category: World) Implication: Beacon technology-based indoor navigation can be implemented in airports to improve accessibility and wayfinding for visually impaired travelers, creating a more inclusive travel… - [Airport Navigation Apps](https://www.trendhunter.com/trends/airport-navigation): United Airlines' App Now Includes a Beacon-Powered Airport Map (Category: Tech) Implication: Airlines can incorporate indoor airport maps and beacon technology into their apps to enhance the travel experience for their passengers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)