# Connected Listening Voice assistants are becoming accessible through headphones. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jun 3, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-listening ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Connected Listening trend? **Connected Listening:** While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility. ## The consumer insight behind the Connected Listening trend As convenience culture continues to persist, consumers are increasingly looking for new and novel ways to experience everyday tasks, even tasks that are already technology-oriented. Hoping to streamline areas like voice technology even further, consumers tap products and solutions that fill the gaps and create more holistically connected experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 31, 2018 to May 28, 2019 - Published: Jun 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Connected Listening trend ### Voice-Integrated Headphones Consumers are demanding voice-integrated technology in their headphones to create more accessibility and streamline overall usage for a better experience. ### Convenient and Hands-Free As convenience culture persists, consumers are seeking novel ways to experience everyday tasks with headphones that offer voice assistants and easy-to-use functionalities. ### Advanced Audio and Noise Cancellation Consumers are looking for headphones that provide enhanced multimedia experiences through noise cancellation, advanced metrics tracking, and touch interface functionalities. ## What the Connected Listening trend means for industry ### For Technology The technology industry can leverage the demand for voice assistant technology, noise cancellation, and advanced metrics tracking to produce innovative headphones. ### For Fitness The fitness industry can look to develop headphones with advanced tracking technologies that can provide users with workout metrics like cadence to enhance their performances. ### For Audio The audio industry can collaborate with the technology industry to create high-end headphones that have advanced noise canceling technology and provide clear, crisp audio. ## Workshop question Consider how your brand could leverage voice technology to create a streamlined experience for your customer. ## Trend signals for Connected Listening Trend score 3.6 out of 10, from popularity 50%, activity 49%, freshness 8%. - Popularity: 50% - Activity: 49% - Freshness: 8% ## Examples of the Connected Listening trend 4 featured examples from Jan 31, 2018 to May 28, 2019. - [Stylish Voice Assistant Headphones](https://www.trendhunter.com/trends/bang-olufsen-beoplay-h9): The Bang & Olufsen Beoplay H9 Connects to Google Assistant (Category: Tech) Implication: Opportunity for consumer electronics companies to incorporate voice assistant functionality and advanced noise cancellation technology into their products. - [Voice Assistant-Connected Headphones](https://www.trendhunter.com/trends/jabra-elite): The Jabra Elite Active 65t Earbuds Track Your Workouts (Category: Tech) Implication: Companies in the consumer electronics industry can create more advanced wireless headphones and earbuds, incorporating voice assistant technology and workout tracking features. - [Voice-Controlled Wireless Earbuds](https://www.trendhunter.com/trends/apple-airpods-20): The Apple Airpods 2.0 Integrate Voice-Activated Siri Access (Category: Tech) Implication: The consumer electronics industry benefits from the trend of voice-controlled wireless earbuds by creating innovative products that cater to the demand for seamless integration an… - [Interference-Blocking Headphones](https://www.trendhunter.com/trends/master-dynamic-mw65): The Master & Dynamic MW65 Headphones Promise Advanced Audio (Category: Tech) Implication: Companies can disrupt the market by incorporating noise canceling technology into existing headphone models and creating new designs with improved noise blocking capabilities. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)