# Connected Health Calorie-conscious consumers improve health via social networks. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 22, 2011, updated Aug 23, 2011 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-health ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Connected Health trend? **Connected Health:** Along with a variety of fitness tools and apps already available in the marketplace, health networks and apps are popping up to provide calorie-counting individuals with even more motivation to stay healthy. Just as working out with a friend can be more effective in helping an individual achieve his fitness goals, being able to connect with friends—and strangers—on diet and health strategies can help health- and weight-conscious consumers stay on track. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 22, 2010 to Jul 6, 2011 - Published: Jul 22, 2011 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Connected Health trend ### Social Health Networks The rise of social health networks and apps to provide consumers with an even more engaging and effective platform to achieve their healthcare goals. ### Virtual Education The growth of virtual education technologies and apps offering greater knowledge and access to the wider user base to make healthier and sustainable food choices. ### Gamification The adoption of gamification techniques into health and wellness apps that encourage healthy behaviors and skills acquisition among its users for long-term positive outcomes. ## What the Connected Health trend means for industry ### For HealthTech Industry Companies in the healthtech industry can integrate social networks and gamification into their product offerings to enhance user experience and promote healthy behaviors. ### For Food Industry Food companies can incorporate virtual education technologies to create healthier food products, raise awareness on dietary choices and promote sustainable food practices. ### For Marketing Industry Marketing companies can leverage social health networks, virtual education and gamification technologies to promote healthier lifestyles and create sustainable branding campaigns. ## Trend signals for Connected Health Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 8%. - Popularity: 45% - Activity: 40% - Freshness: 8% ## Examples of the Connected Health trend 6 featured examples from Dec 22, 2010 to Jul 6, 2011. - [Calorie-Counting Cameras](https://www.trendhunter.com/trends/meal-snap-app): The Meal Snap App is Your Personal Picture-Taking Diet Coach (Category: Tech) Implication: Visual nutrition tracking is a disruptive innovation opportunity for health tech companies to help users keep track of their food intake and improve their overall health. - [Fast Food Figures](https://www.trendhunter.com/trends/american-dudes-and-fast-food-infographic): The Lab American Dudes and Fast Food Infographic is Frightening and Enlightening (Category: Lifestyle) Implication: Fast food chains can use the information gathered in the survey to improve their menus, service, and marketing to attract more male customers. - [Healthy Online Communities](https://www.trendhunter.com/trends/active-life): The Active Life Campaign Advocates Meeting on the Web & Playing Outside (Category: Marketing) Implication: Opportunities for advertising agencies to develop campaigns promoting healthy lifestyles using new and creative techniques. - [Educational Food Apps](https://www.trendhunter.com/trends/fooducate-app): The Fooducate App is a Downloadable Nutritionist (Category: Lifestyle) Implication: The health and wellness industry can benefit from creating more mobile apps that offer personalized nutritionist functions to better assist consumers in achieving their health goa… - [Healthy Eating Networks](https://www.trendhunter.com/trends/foodzy): Foodzy Uses Social Media to Award Badges for Dining Healthy (Category: Lifestyle) Implication: Leveraging social media platforms to promote healthy eating habits and encourage engagement. - [Healthy Diet Apps](https://www.trendhunter.com/trends/weight-watchers-kitchen-companion): Weight Watchers Kitchen Companion is Your Digital Sidekick to Eating Healthy (Category: Lifestyle) Implication: The success of Weight Watchers Kitchen Companion highlights the need for continued innovation in the health and wellness app industry, offering opportunities for developers to cre… ## Recent trend clusters - 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