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# Connected Greenery
Seeking digital integration, boomers turn to mobile methods of eco living.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 12, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-greenery

## Key Figures

- Trend score: 4.1/10
- Evidence articles: 6

## What is the Connected Greenery trend?

**Connected Greenery:** While aging consumers often look to retirement as a time for rest and relaxation, detaching from the hustle and bustle of day-to-day living can be quite isolating. Seeking to make leisurely activities like gardening more socially engaging, boomers are turning to apps and mobile integrations to make such eco-friendly tasks more interactive.This speaks to a desire for methods of enjoyment that offer tranquility in a more efficient, and technologically adept manner.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Jan 10, 2013 to Oct 31, 2014
- Published: May 12, 2014
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Themes within the Connected Greenery trend

### Smart Gardening

Developing technology and mobile apps that enable users to manage their gardens from their mobile devices is becoming popular among aging consumers who seek to make leisurely activities like gardening more efficient and interactive.

### Green Energy

Developing renewable energy-promoting apps and interactive platforms for consumers to learn about renewable energy solutions and service providers is growing in demand in the tech industry.

### Online Gardening Networks

Developing online gardening networks and mobile apps that provide a virtual garden planner, garden advice, and a space for gardeners to gather online and share their gardening experiences is on the rise among gardening enthusiasts.

## What the Connected Greenery trend means for industry

### For Tech Industry

Developing mobile apps that enable users to manage various gardening tasks and promote eco-lifestyles is becoming a prominent aspect of the tech industry.

### For Renewable Energy Industry

Developing mobile apps that promote the use of renewable energy and provide information and service providers of renewable energy solutions is growing in demand in the renewable energy industry.

### For Gardening Industry

Developing online gardening networks and mobile apps that provide a virtual garden planner, garden advice, and a space for gardeners to gather and share their gardening experiences is becoming a prominent aspect of the gardening industry.

## Trend signals for Connected Greenery

Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%.

- Popularity: 66%
- Activity: 50%
- Freshness: 8%

## Examples of the Connected Greenery trend

6 featured examples from Jan 10, 2013 to Oct 31, 2014.

- [Futuristic In-Home Garden Systems](https://www.trendhunter.com/trends/sproutsio-by-jennifer-broutin-farah): SproutsIO by Jennifer Broutin Farah is Easy and Eco-Friendly (Category: Art & Design)
  Implication: The agriculture industry has the opportunity to innovate in the development and manufacturing of in-home gardening systems and mobile app controlled agriculture.
- [Green Thumb Networks](https://www.trendhunter.com/trends/garden-planner): Greenius is a Virtual Garden Planner and Platform for Gardeners (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Develop software tools and applications tailored for garden planning and online gardening communities.
- [Renewable Energy-Promoting Apps](https://www.trendhunter.com/trends/earth-hour-2014-app): Nokia and WWF India Team Up to Create the Earth Hour 2014 App (Category: Eco)
  Implication: As technology continues to advance, there is an opportunity to develop innovative apps and digital solutions that promote the use of renewable energy sources and facilitate the ad…
- [Garden Advice Apps](https://www.trendhunter.com/trends/gardening-help): The Fountain App Offers Gardening Help By Solving Problems in Real-Time (Category: Tech)
  Implication: Developing similar real-time gardening help apps can disrupt the mobile app development industry.
- [Garden-Monitoring Apps](https://www.trendhunter.com/trends/harvest-matching): The Harvest Matching App Watches Your Urban Farm So You Don't Have To (Category: Tech)
  Implication: Disruptive innovation opportunity: Integrate IoT sensors, AI algorithms, and mobile apps in agriculture to revolutionize urban farming and maximize food production in limited spac…
- [Sensory Plant Detectors](https://www.trendhunter.com/trends/flower-power-app): The Flower Power App by Parrot Lets You Digitally Monitor Your Plants (Category: Eco)
  Implication: The Flower Power app could be integrated as part of a larger smart home ecosystem, helping to automate the care and maintenance of indoor and outdoor plants.

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All articles: [Eco](https://www.trendhunter.com/eco)
