# Connected Food Truck Food truck promotions take directions from social media users. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 13, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-food-truck ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Connected Food Truck trend? **Connected Food Truck:** Taking food truck-inspired brand activations one step further, several emerging campaigns have capitalized on the organic buzz generated online by allowing consumers to request a visit by posting on social media. Often serving up complimentary samplings of new products, such campaigns seek to cultivate profound connections with individual consumers by listening to the power of the crowd. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 25, 2015 to Mar 8, 2016 - Published: Oct 13, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Connected Food Truck trend ### Social Media-Driven Activations Brands are capitalizing on the organic buzz generated online by allowing consumers to request visits on social media. ### On-demand Experiences Launching on-demand experiences through Twitter, combining nostalgic ideas with modern-day capabilities. ### Beacon Technology Using beacon tech to give out samples and offer coupons for a more refined and structured mobile experience. ## What the Connected Food Truck trend means for industry ### For Food and Beverage Companies can offer on-demand truck services to help customers experience their product without physically visiting. ### For Mobile Technology Incorporating beacon technology is the next step to offering a more structured experience for customers. ### For Social Media Brands are capitalizing on the power of the crowd and allowing consumers to request visits from trucks on social media. ## Workshop question What could you tweak about your product or service to communicate more personalization? ## Trend signals for Connected Food Truck Trend score 3.9 out of 10, from popularity 57%, activity 51%, freshness 8%. - Popularity: 57% - Activity: 51% - Freshness: 8% ## Examples of the Connected Food Truck trend 4 featured examples from Jun 25, 2015 to Mar 8, 2016. - [Beacon-Powered Soup Tours](https://www.trendhunter.com/trends/knorr-food-truck): This Knorr Food Truck Used Beacon Tech to Connect with Consumers (Category: Tech) Implication: Utilizing beacon technology and mobile apps to create interactive sampling experiences and enhance brand engagement. - [On-Demand Ice Cream Trucks](https://www.trendhunter.com/trends/ondemand-ice-cream): The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet (Category: Autos) Implication: The food and beverage industry can benefit from the on-demand ice cream trucks trend by exploring creative ways to deliver products and engage consumers. - [Branded Ice Cream Trucks](https://www.trendhunter.com/trends/united-biscuits): United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience (Category: Marketing) Implication: The food and beverage industry can explore creative ways to promote their products and reach out to their customers through experiential marketing and mobile food trucks. - [Touring Hazelnut Trucks](https://www.trendhunter.com/trends/truck-tour): The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast (Category: Autos) Implication: The Nutella Truck Tour trend provides opportunities for food and beverage companies to create mobile experiences and directly connect with consumers at popular locations. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Marketing](https://www.trendhunter.com/marketing)