# Connected E-Commerce Connected e-commerce packaging solutions prioritize efficient deliveries. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 18, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-ecommerce ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Connected E-Commerce trend? **Connected E-Commerce:** Smart e-commerce packaging solutions are increasingly common as businesses aim to deliver items with both efficiency and transparency. Packaging solutions in this space include everything from temperature-controlled connected boxes, to packaging with QR codes to engage customers. ## The consumer insight behind the Connected E-Commerce trend As consumers spend more time shopping online, they expect that brands prioritize their purchase experience just as they would in-store. The growth of the e-commerce industry has prompted brands in this space to prioritize efficiency, transparency and customer engagement in order to satisfy consumer demands. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 14, 2021 to Dec 17, 2022 - Published: Apr 18, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Connected E-Commerce trend ### Smart E-Commerce Packaging Solutions An opportunity for businesses to prioritize efficiency, transparency and customer engagement to satisfy consumer demands in the e-commerce industry. ### Sustainable QR Code Packaging An opportunity for brands to engage customers through a powerful marketing tool in the e-commerce industry. ### Post-Purchase E-Commerce Tools An opportunity for direct-to-consumer brands to create custom post-purchase journeys for customers that build affinity beyond the product being purchased. ## What the Connected E-Commerce trend means for industry ### For Supply Chain Management An opportunity to eliminate blind spots in the supply chain with tracking and tracing functions. ### For SMS Commerce Services An opportunity to blend traditional SMS messages with e-commerce to add a heightened level of convenience and accessibility. ### For B2B Product Tracking Platforms An opportunity to monitor the location and condition of sensitive and high-value goods for businesses through real-time tracking systems. ## Workshop question How could your brand better prioritize the customer journey post-purchase? ## Trend signals for Connected E-Commerce Trend score 4.1 out of 10, from popularity 67%, activity 43%, freshness 14%. - Popularity: 67% - Activity: 43% - Freshness: 14% ## Examples of the Connected E-Commerce trend 5 featured examples from Jul 14, 2021 to Dec 17, 2022. - [Sustainable QR Code Packaging](https://www.trendhunter.com/trends/noissue): Noissue Acquires Tapkit To Build Dynamic QR Codes and Microsites (Category: Marketing) Implication: Integrating dynamic QR codes and sustainable materials can reduce environmental impact while offering added value to clients and their customers. - [Post-Purchase E-Commerce Tools](https://www.trendhunter.com/trends/smartrr): Smartrr Launches New Post-Purchase Tools for DTC Shopify Brands (Category: Tech) Implication: The launch of Smartrr's new customer account portal for Shopify brands presents an opportunity for e-commerce platforms to develop similar post-purchase tools and features to enha… - [Connected Temperature-Controlled Shipping Boxes](https://www.trendhunter.com/trends/ember-cube): The 'Ember Cube' Boasts Smart Cloud-Based Features (Category: Business) Implication: Industry can benefit from using smart shipping boxes to improve efficiency, safety, and security of cargo transport - [SMS Commerce Services](https://www.trendhunter.com/trends/klaviyo-1): klaviyo Allows Customers and Brands to Sell or Buy Products via SMS (Category: Business) Implication: SMS commerce services like klaviyo are disrupting traditional e-commerce models and creating new opportunities for businesses to connect with customers. - [Express Shipping Shopping Apps](https://www.trendhunter.com/trends/scan-ship): Sam's Club Expands Scan & Go App with the new Scan & Ship Feature (Category: Business) Implication: Scan & Ship technology allows retailers to enhance the in-store and online shopping experience for customers, creating a unique and convenient shopping experience that can increas… ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)