# Connected Drive Targeting millennial drivers, auto manufacturers boast built-in WiFi. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 20, 2014, updated Jan 22, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-drive ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Connected Drive trend? **Connected Drive:** Speaking to generations raised online that demand consistent connectivity, auto manufacturers are releasing models that feature built-in WiFi to further enhance the driving experience. By enhancing sedans to be connected, brands are responding to the lifestyle of consumers who require further integration of digital solutions, which in turn helps increase agility in the fiercely competitive automotive market. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14, 2014 to Oct 22, 2015 - Published: Jan 20, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Connected Drive trend ### Built-in WiFi in cars Auto manufacturers are releasing models that feature built-in WiFi to further enhance the driving experience for millennial drivers. ### OnStar 4G LTE connectivity Luxury auto brands such as Cadillac and Opel are equipping their cars with OnStar 4G LTE connectivity, providing passengers with a connected experience on the go. ### Integration of digital solutions in automobiles Automakers are responding to the lifestyle of consumers who require further integration of digital solutions, which in turn helps increase agility in the fiercely competitive automotive market. ## What the Connected Drive trend means for industry ### For Automotive industry Auto manufacturers are releasing new models that feature built-in WiFi and other digital solutions that cater to millennial drivers. ### For Technology industry OnStar 4G LTE connectivity and other digital solutions in automobiles showcase the continued integration of technology in various industries. ### For Telecommunications industry Luxury auto brands partnering with telecommunications companies to offer connected car options highlights the intersection of the telecommunications and automotive industries. ## Trend signals for Connected Drive Trend score 4.9 out of 10, from popularity 62%, activity 76%, freshness 8%. - Popularity: 62% - Activity: 76% - Freshness: 8% ## Examples of the Connected Drive trend 5 featured examples from Jan 14, 2014 to Oct 22, 2015. - [WiFi-Laced Luxury Cars](https://www.trendhunter.com/trends/2015-cadillac-ats-coupe-1): The 2015 Cadillac ATS Coupe is Made for Millennial Drivers (Category: Autos) Implication: The automotive industry can leverage the trend of luxury car updates to attract younger buyers and adapt to evolving tastes and preferences. - [Highly Anticipated Luxury Coupes](https://www.trendhunter.com/trends/2015-ats-coupe): 2015 Cadillac ATS Coupe Debuts at NAIAS (Category: Autos) Implication: Luxury car manufacturers can explore designing more coupe models with features that target the younger generations. - [Passenger-Only Eco Autos](https://www.trendhunter.com/trends/electrical-car): The 'AKKA link&go; 2.0' Concept is a Hands-Free Electrical Car (Category: Autos) Implication: The automotive industry can explore the development of passenger-only vehicles, incorporating advanced technologies like motion sensors and autonomous driving to create innovative… - [Internet-Connected Cars](https://www.trendhunter.com/trends/builtin-wifi): Th Connected Astra has Built-In Wifi for Drivers to Always Stay Connected (Category: Autos) Implication: The automotive industry is embracing connectivity and technology advancements to create smarter, more connected vehicles. - [Sporty WiFi-Connected Trucks](https://www.trendhunter.com/trends/chevrolet-4g-lte): The Chevrolet 4G LTE Initiative Powers Cars and Trucks with WiFi (Category: Autos) Implication: The automotive industry is being disrupted by WiFi-connected vehicles, creating opportunities for automakers to enhance the driving experience and provide innovative features. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)