# Connected Conscience The web is empowering new charities and services that trigger social conscien. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 1, 2007, updated Nov 19, 2009 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-conscience-the-web-is-empowering-new-charities-and-services-that ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Connected Conscience trend? **Connected Conscience:** Description - Ethical business awareness is on the rise. Kiva Loans was the first online platform to lend capital to entrepreneurs in developing countries. For every pair of TOMS shoes sold, one pair is given to a child without shoes. Todae offers environmental assessment for businesses. And DoTheRightThing.com allows anyone to vote if they think a company is “doing the right thing” regarding new businesses tactics. Implications - As society becomes more values-oriented and spiritually-driven, businesses need to respond in socially responsible ways in order to maintain their appeal. Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 23 to Apr 14, 2007 - Published: Dec 1, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Africa ## Themes within the Connected Conscience trend ### Social Responsibility Companies that espouse social responsibility strengthen relationships between businesses, consumers and investors. ### Conscious Capitalism Conscious Capitalism stands for a more moral approach to what is often seen as the dirty business of business--factors in externalities, making businesses and executives responsible to more than financial stakeholders. ### Social Entrepreneurship Social entrepreneurship is serious business and some are calling it the business model of the 21st century. ## What the Connected Conscience trend means for industry ### For Eco Assessments Consulting companies can help eco-conscious companies target green demographics by expanding their eco-knowledge. ### For Charity and Philanthropy Empowering consumers to invest in social causes, entrepreneurs and solutions. ### For Consumer News Evaluation Offers a small way to influence big corporations and evaluate companies based on news, not promises and forecasts. ## Trend signals for Connected Conscience Trend score 3.4 out of 10, from popularity 47%, activity 48%, freshness 8%. - Popularity: 47% - Activity: 48% - Freshness: 8% ## Examples of the Connected Conscience trend 5 featured examples from Jan 23 to Apr 14, 2007. - [Social Entrepreneurs](https://www.trendhunter.com/trends/megatrend-social-entrepreneurs): A Megatrend (Category: Social Good) Implication: The education sector has great potential for disruption with alternative, non-competitive educational theory-based programs and home schooling systems created to address pressing… - [News Impact Ratings](https://www.trendhunter.com/trends/do-the-right-thingcom-people-evaluate-businesses-on-news): Consumers Evaluate Businesses Based On Company News (Category: Eco) Implication: Corporate social responsibility industries have an opportunity to utilize social performance ratings to evaluate company impact beyond financial performance. - [Conscious Capitalism](https://www.trendhunter.com/trends/conscious-capitalism-dirty-business-no-more): Dirty Business No More (Category: Social Good) Implication: Micro-finance and socially responsible investing represent opportunities for finance industry disruption through greater emphasis on responsible lending and investment practices. - [Social Conscience Footwear](https://www.trendhunter.com/trends/social-conscience-footwear-business-inspired-by-argentine-alpargata): Business Inspired by Argentine Alpargata (Category: Tech) Implication: Opportunity for footwear companies to integrate social causes into their business models and product offerings to increase customer engagement. - [Eco Assessments](https://www.trendhunter.com/trends/eco-assessments-todae-helps-business-reduce-impact): Todae Helps Business Reduce Impact (Category: Eco) Implication: The trend of offering eco assessments to businesses presents an opportunity for environmental consulting firms to expand their services and provide practical options for reducing… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)