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# Connected Auto
Auto brands seek to provide a more intelligent experience.

By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 28, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-auto

## Key Figures

- Trend score: 3.3/10
- Evidence articles: 6

## What is the Connected Auto trend?

**Connected Auto:** As urbanization continues to affect the landscape of mobility, auto manufacturers are focusing on enhancing the connectivity of their vehicles. This means not only delivering streamlined, integrated solutions, but doing so as intelligently as possible. In an age of autonomous technology, vehicles and devices that are as cognizant as possible will have a better chance at reaching consumers on both a functional and emotional level.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 19, 2015 to Oct 26, 2016
- Published: Mar 28, 2016
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Connected Auto trend

### Connected Vehicles

Auto manufacturers are enhancing vehicle connectivity, which is leading to a more intelligent driving experience.

### Integrating AR Technology

Auto manufacturers are developing augmented reality displays replacing traditional dashboards.

### Machine Learning Speech Recognition

Startups are harnessing the power of machine learning and speech recognition to develop smart, intuitive devices for connected vehicles.

## What the Connected Auto trend means for industry

### For Automotive Industry

Connected vehicles is transforming the driving experience and auto technology industry.

### For Software Industry

Connected vehicles and integrated AR technology present software companies with the opportunity of developing automotive software applications.

### For IoT Industry

Connected vehicles constantly generate data that can be shared by IoT devices to analyze driving patterns, inform congestion charging initiatives and safety regulations.

## Workshop question

How is your industry adapting to the rapid rate of change brought on by the advent of AI?

## Trend signals for Connected Auto

Trend score 3.3 out of 10, from popularity 45%, activity 47%, freshness 8%.

- Popularity: 45%
- Activity: 47%
- Freshness: 8%

## Examples of the Connected Auto trend

6 featured examples from Mar 19, 2015 to Oct 26, 2016.

- [Thunderous Luxury Cars](https://www.trendhunter.com/trends/aston-martin-thunderbolt): The Aston Martin Thunderbolt Blends Luxury and Performance (Category: Autos)
  Implication: Automakers can explore the creation of limited-edition luxury vehicles that showcase innovative designs and features.
- [AR-Display Concept Cars](https://www.trendhunter.com/trends/vision-next-100): The BMW Vision Next 100 Boasts a Futuristic Windshield (Category: Autos)
  Implication: The automotive industry can leverage the augmented reality display concept to create new and immersive driving experiences for customers.
- [Connected Luxury Cars](https://www.trendhunter.com/trends/bmw-connected-feature): The New BMW Connected Feature Will Connect Cars to Amazon Echo's Alexa (Category: Autos)
  Implication: The integration of voice-activated virtual assistants in luxury cars like BMW opens up new avenues for innovation in the automotive industry, allowing for enhanced connectivity an…
- [Wearable-Connected Auto Software](https://www.trendhunter.com/trends/high-mobility): High Mobility is an Auto Startup Enabling Entirely Connected Cars (Category: Autos)
  Implication: High Mobility's wearable-connected auto software is disrupting the traditional concept of automobiles as purely physical machines.
- [Supercomputer Vehicle Interfaces](https://www.trendhunter.com/trends/onstar-go): GM's 'OnStar Go' System will Incorporate IBM's Watson (Category: Autos)
  Implication: The transportation space as a whole, including cars, trains, and busses, can benefit from personalized experiences and more robust data insights.
- [Cognitive Learning Automotives](https://www.trendhunter.com/trends/capio): Capio Enhances Vehicles with Intuitive Speech Recognition (Category: Autos)
  Implication: Capio's technology can disrupt the way humans interact with cars, ushering an era of intuitive and personalized driving experiences.

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All articles: [Autos](https://www.trendhunter.com/autos)
