# Connected Accommodation Hotels increase tech integration to broaden international market appeal. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 30, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/connected-accommodation ## Key Figures - Trend score: 4.5/10 - Evidence articles: 9 ## What is the Connected Accommodation trend? **Connected Accommodation:** Satisfying consumer demand for on-the-go connectivity, hotel chains are incorporating enhanced technology including stronger WiFi networks and digital keys for seamless guest interaction. Of particular interest to the LGBT market segment and millennials, enhanced tech integration encourages interaction when travelling and negates the preconceived notion of 'disconnecting' when on vacation to satiate guest preference for consistent digital stimulation. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 4, 2013 to Aug 19, 2015 - Published: Jan 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Connected Accommodation trend ### Enhanced Tech Integration Hotels are incorporating enhanced technology such as stronger WiFi networks and digital keys for seamless guest interaction to meet the consumer demand for on-the-go connectivity. ### Social Media Integration Hotels are catering to the social media experience by offering themed Twitter hotel rooms, exclusive app interactions and social media bookings that can create loyalty and secure more booked rooms. ### Smartphone Integration Hotels are enabling visitors to use their smartphones as hotel keys, providing complimentary smartphone services with local and international calls, providing interactive accommodation apps, and implementing biometric or keyless check-in systems that streamline the hotel check-in process. ## What the Connected Accommodation trend means for industry ### For Hospitality Industry Enhanced technological systems and social media features are disrupting the traditional model of hospitality, creating opportunities for hotels to connect with younger and more tech-savvy audiences. ### For Mobile Technology Industry The increasing integration of technology into hotels is driving the development of new technology products and services such as interactive apps, keyless entry systems, and smartphone integrations that can be extended to other industries. ### For Travel and Tourism Industry The shift towards digital connectivity is presenting new opportunities for travelers and industry players to streamline the travel experience, through mobile services, online booking, and social media integration. ## Trend signals for Connected Accommodation Trend score 4.5 out of 10, from popularity 73%, activity 53%, freshness 8%. - Popularity: 73% - Activity: 53% - Freshness: 8% ## Examples of the Connected Accommodation trend 9 featured examples from Feb 4, 2013 to Aug 19, 2015. - [Eclectic-Tech Integrated Hotels](https://www.trendhunter.com/trends/ushuaia-ibiza-beach-hotel): The Ushuaia Ibiza Beach Hotel has Artfully Eclectic Interiors (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate high-tech gadgets and unique interior designs into luxury hotels to enhance the guest experience. - [Hi-Tech Interactive Hotels](https://www.trendhunter.com/trends/ith-room-xperience): The ITH Room Xperience by Serrano Brothers is Futuristically Creative (Category: Art & Design) Implication: The integration of new technologies presents an opportunity for hotels to differentiate themselves and attract new customers. - [Keyless Check-In Systems](https://www.trendhunter.com/trends/keyless-checkin): This New Hilton System Lets Members Check In With Their Smartphones (Category: World) Implication: The hospitality industry can benefit greatly from keyless check-in systems and other mobile technologies that enhance the customer experience. - [Social Media-Obsessed Hotels](https://www.trendhunter.com/trends/twitter-hotel): Sol Wave House in Spain is the First Twitter Hotel (Category: World) Implication: The use of social media experiences and features in hotels presents disruptive innovation opportunities for the hospitality industry to enhance guest engagement and create unique… - [Interactive Accommodation Apps](https://www.trendhunter.com/trends/future-hotel-experience): MIT's Future Hotel Experience Makes the Marriott More Interactive (Category: World) Implication: The hospitality industry can utilize interactive accommodation apps to enhance guest experiences and foster connections between guests. - [Smartphone-Enabled Hotel Keys](https://www.trendhunter.com/trends/hotel-keys): This Hotel Allows You to Use Your iPhone as a Room Key (Category: Tech) Implication: The hospitality industry has an opportunity to embrace smartphone-based room access and mobile application integration to enhance the guest experience and streamline operations. - [Tweeted Hotel Bookings](https://www.trendhunter.com/trends/loews-hotels): Twitter Users Can Book Their Stays at Loews Hotels with a Tweet (Category: World) Implication: The hotel industry can adopt social reservation systems to leverage the power of social media for bookings and enhance customer convenience. - [Complimentary Smartphone Services](https://www.trendhunter.com/trends/hyatt-regency-tsim-sha-tsui): Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone (Category: World) Implication: The complimentary smartphone service offered by Hyatt Regency Tsim Sha Tsui showcases how the hospitality industry can leverage technology to improve guest satisfaction and differ… - [Biometric Hotel Check-ins](https://www.trendhunter.com/trends/biometric-checkin): This New App Allows Travellers to Check-in with their Fingerprints (Category: Tech) Implication: Implementing biometric-based check-ins can revolutionize the hotel industry and enhance guest experiences. ## Recent trend clusters - 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