# Disguised Dining Modern foodies take extra pleasure in deceptively disguised edibles. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 31, 2013, updated Feb 4, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confused-cuisine ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Disguised Dining trend? **Disguised Dining:** Food culture is more prevalent today than ever, with modern foodies adding extra unconventional elements to their edibles. The latest pattern in modern eating sees a slew of confused cuisine, with bloggers and restaurants offering dishes that taste nothing like they seem to. This adds an extra element of fun to food, making the act of eating a complete sensory experience. This desire for a dash of thrill speaks to a consumer-wide thirst for excitement within everyday life. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 11 to Sep 4, 2012 - Published: Jan 31, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Disguised Dining trend ### Deceptive Food Creating food that disguises its true flavors and intentions creates a unique sensory experience and speaks to a consumer desire for excitement. ### Sweet Deception Deceivingly sweet foods that resemble savory dishes create a fun, playful, and novel experience for consumers. ### Faux Food Creating faux food items that look and taste like something else, such as bacon or sausage, add an element of surprise and humor to consumers' eating experiences. ## What the Disguised Dining trend means for industry ### For Food and Beverage These trends provide opportunities for companies in the food and beverage industry to experiment with unique flavors and appearances to increase customer engagement and satisfaction. ### For Hospitality and Tourism The playful and exciting nature of these food trends can attract tourists and locals alike to hotels and restaurants that offer these unique items, increasing revenue and brand recognition. ### For Arts and Culture The artistic and creative nature of these food trends lends itself to collaborations with museums, galleries, and shows, allowing for unique and engaging events and exhibitions that blend both food and art. ## Trend signals for Disguised Dining Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%. - Popularity: 57% - Activity: 58% - Freshness: 8% ## Examples of the Disguised Dining trend 5 featured examples from Mar 11 to Sep 4, 2012. - [Sweet Sausage Desserts](https://www.trendhunter.com/trends/cupcake-project-cupcakewurst): The Cupcake Project 'Cupcakewurst' is Deceivingly Delicious (Category: Lifestyle) Implication: Bakeries can capitalize on the trend of sweet-savory mashups by creating unique and flavorful pastries that combine savory ingredients like sausage with sweet ingredients like don… - [Fast Food Decoy Desserts](https://www.trendhunter.com/trends/cupcake-nuggets): These Cupcake Nuggets Offer a Sweet Take on the Crisp Chicken Snack (Category: Lifestyle) Implication: Fast food chains have an opportunity to expand their menu options to include more sweet treats and dessert items. - [Impostor Pork Confections](https://www.trendhunter.com/trends/bacon-cookies): These Bacon Cookies Offer a Sugary Sweet Impression of the Real Deal (Category: Lifestyle) Implication: Innovative techniques and ingredients in the baking industry open opportunities to create visually deceptive desserts. - [Cunningly Cute Noodle Cakes](https://www.trendhunter.com/trends/chinese-takeout-cupcakes): These Chinese Takeout Cupcakes Are Delicious and Deceptive (Category: Lifestyle) Implication: Bakery industry can explore new creative options by offering deceptive and visually appealing desserts. - [Mystical Sea-Inspired Fish Curations](https://www.trendhunter.com/trends/mermaid-sushi): The Saucy Mermaid Sushi by Sarah Alonzo is Tempting (Category: Lifestyle) Implication: Disruptive innovation opportunities for artists to explore new materials and techniques in creating visually stunning art pieces. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)