# Confectionery Superfood Ice cream products include nutritious ingredients for the health-conscious. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Nov 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-superfood ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Confectionery Superfood trend? **Confectionery Superfood:** In spite of powerful health currents shaping emerging food niches, consumers aren't turning away from ice cream. Instead, brands are remodeling this confectionery market with sweet superfood-infused products. Through the combination of classic flavors with nutritional appeal, popular interest in both authenticity and wellness are targeted. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 23, 2016 to Feb 10, 2018 - Published: Nov 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Confectionery Superfood trend ### Superfood-infused desserts Brands are creating ice cream and other desserts infused with sweet superfood ingredients to target popular interest in both authenticity and wellness. ### Floral and botanical ingredients Flowers and botanical ingredients, such as rose blossom and pomegranate, are being seen as novel additions to an assortment of food and beverage products during the health movement. ### Free-from and diet-friendly desserts Emerging desserts are being marketed as healthier alternatives that are free from common allergens, gluten-free, vegan, non-GMO, and with fewer calories, sugar, carbs, and fat. ## What the Confectionery Superfood trend means for industry ### For Superfood Products Industry The superfood products industry can capitalize on the trend of incorporating superfoods into desserts as a growing niche market. ### For Health and Wellness Industry The health and wellness industry can benefit from the trend of creating desserts with health benefits and diet-friendly ingredients to target health-conscious consumers. ### For Food and Beverage Industry The food and beverage industry can explore innovative ways of incorporating novel ingredients, such as floral and botanicals, into desserts and other products to offer unique sensory experiences and appeal to consumer preferences. ## Workshop question How can you target the halfway healthy consumer by offering them a middle-ground between health and indulgence? ## Trend signals for Confectionery Superfood Trend score 4.1 out of 10, from popularity 55%, activity 59%, freshness 8%. - Popularity: 55% - Activity: 59% - Freshness: 8% ## Examples of the Confectionery Superfood trend 8 featured examples from Feb 23, 2016 to Feb 10, 2018. - [Free-From Superfood Desserts](https://www.trendhunter.com/trends/superfood-desserts): Snow Monkey Added to Its Treat Range with Three Plant-Based Flavors (Category: Lifestyle) Implication: Supermarkets harnessing the market for healthier desserts including plant-based and allergen free options. - [Frozen Superfood Desserts](https://www.trendhunter.com/trends/healthy-superfood): This Healthy Superfood is Described as "Ice Cream, but Better" (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the dessert industry by introducing a wide range of healthy superfood desserts that cater to various dietary restrictions and heal… - [Soft-Serve Coconut Desserts](https://www.trendhunter.com/trends/vegan-coconut-ice-cream): 'CocoWhip' is a Bio-Fermented Vegan Coconut Ice Cream (Category: Lifestyle) Implication: Innovative plant-based dessert companies can leverage the demand for guilt-free, vegan dessert options by offering bio-fermented and superfood-infused products. - [Matcha Chocolate Strawberries](https://www.trendhunter.com/trends/matcha-chocolate-strawberry): These Packaged Snacks by Muji Reinvent a Classic Romantic Treat (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating superfoods into their snack products to cater to health-conscious consumers. - [Matcha Affogato Desserts](https://www.trendhunter.com/trends/matcha-affogato): This Green Tea Float is Infused With Ginger For an Extra Health Kick (Category: Lifestyle) Implication: Innovation opportunities for coffee shops and bakeries looking to offer unique dessert options. - [Luxury Chia Seed Puddings](https://www.trendhunter.com/trends/chia-seed-puddings): The Wellness Brand 'Moon Juice' Offers Organic Superfood Puddings (Category: Lifestyle) Implication: Expanding offerings within the health and wellness industry to meet the demands of conscious consumers. - [Bite-Sized Purple Tarts](https://www.trendhunter.com/trends/mini-miracle-tarts): Hail Merry's Mini Miracle Tarts Now Come in a Blueberry and Açaí Flavor (Category: Lifestyle) Implication: The health food industry can capitalize on the demand for healthy and indulgent desserts by creating innovative products that combine superfoods and delicious flavors. - [Botanical Vegan Desserts](https://www.trendhunter.com/trends/vegan-ice-cream-dessert): Das Eis' 'LOVE' Vegan Ice Cream Dessert is Made with Rose Blossom (Category: Lifestyle) Implication: Disruptive innovation opportunity: Reimagine traditional desserts by incorporating plant-based and superfood ingredients to cater to health-conscious consumers. ## Recent trend clusters - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) - [Occasion Sweets](https://www.trendhunter.com/protrends/occasion-sweets) (Lifestyle) ## Trending in Lifestyle - [Nostalgia-Inspired Beverages](https://www.trendhunter.com/trends/nostalgia-inspired-beverages) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)