# Confectionery Smoked Traditional sweet treats are enhanced with the addition of smoky flavors. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-smoked ## Key Figures - Trend score: 1.7/10 - Evidence articles: 5 ## What is the Confectionery Smoked trend? **Confectionery Smoked:** Having already made its way into almost every other section of the menu, smoky flavor is now being incorporated into confectionery dishes. This shift highlights the surprising versatility of smoky flavor experiences and suggests a continued opportunity for the expansion of familiar fare with taste profiles once relegated to a singular type of food. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 8, 2017 to Sep 13, 2018 - Published: Oct 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionery Smoked trend ### Smoky Flavors Smoky flavor is a versatile taste experience being incorporated into an array of food and beverage dishes, including sweets, bringing sophistication rather than just traditional, singular flavor to the table. ### DIY Kits DIY sundae kits and customizable collections reveal further possibilities for expansion in the dessert industry, opening up creative opportunities for individuals and companies alike to personalize sweets beyond ready-made options. ### Focus on Specific Ingredients Restaurants and cafes are increasingly focusing on specific, seasonal ingredients, as consumers seek more curated or exclusive food experiences. This trend creates a market for entrepreneurs to produce niche ingredients and develop specialties around them. ## What the Confectionery Smoked trend means for industry ### For Food and Beverage The trends mentioned here have major implications for how companies approach product development and marketing for various types of food and beverage, from sweets to DIY kits to special focus on specific ingredients. ### For Hospitality These trends show how establishments in the hospitality industry can revamp their food offerings to provide more value and satisfy changing tastes and preferences among customers. ### For Retail As innovation is driving these new trends, there is an opportunity for retailers to leverage them and offer specialized products with rich, unique and flavorful experiences that stand out among their competition. ## Workshop question What unexplored taste experiences can be incorporated into existing products to create new complex flavors? ## Trend signals for Confectionery Smoked Trend score 1.7 out of 10, from popularity 11%, activity 32%, freshness 8%. - Popularity: 11% - Activity: 32% - Freshness: 8% ## Examples of the Confectionery Smoked trend 5 featured examples from Jun 8, 2017 to Sep 13, 2018. - [Smoked Wildflower Ice Creams](https://www.trendhunter.com/trends/the-matterhorn): The Matterhorn is a New Holiday Ice Cream from Jeni's with a Twist (Category: Lifestyle) Implication: Creating innovative and unique ice cream flavors using unexpected ingredients, targeting customers seeking unique taste experiences. - [Customizable Sundae Kits](https://www.trendhunter.com/trends/build-your-own-sundae): For Father's Day, Jeni's is Launching a Build Your Own Sundae Collection (Category: Lifestyle) Implication: The Build Your Own Sundae Collection highlights the potential for customization and personalization in the food and beverage industry, creating opportunities for innovation and ne… - [Spicy Smoked Nut Butters](https://www.trendhunter.com/trends/smoke-and-fire-peanut-butter): Fix & Fogg's Smoke and Fire Peanut Butter Uses Manuka Smoke and Chillies (Category: Lifestyle) Implication: The food and beverage industry can continue to innovate with unique and bold flavor combinations to stand out in a crowded market. - [Smoky Sweet Candy Coffees](https://www.trendhunter.com/trends/smoked-butterscotch-latte): The Starbucks Smoked Butterscotch Latte Comes Hot, Iced or Blended (Category: Lifestyle) Implication: Coffee shops can leverage the trend of smoky sweet flavored coffees to create unique drink offerings and differentiate themselves from competitors. - [Chestnut-Centric Dessert Menus](https://www.trendhunter.com/trends/autumn-dessert): Cafe Morozoff's Autumn Desserts Explore Comforting Flavors (Category: Lifestyle) Implication: Restaurants and cafes can capitalize on the popularity of chestnuts by incorporating them into their dessert menus, attracting customers with unique offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)