# Confectionery Pet Consumers are enticed by pet treats inspired by human snacks. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 5, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-pet ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Confectionery Pet trend? **Confectionery Pet:** As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 31, 2016 to Jul 20, 2017 - Published: Dec 5, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Confectionery Pet trend ### Humanization of Pets As consumers expand their budget for indulgences for their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. ### Healthy Pet Treats As people have gained an interest in healthy and organic food for themselves, so have they come to see the importance of healthy eating for their pets. ### Pet Events & Luxury Services Pet owners are taking advantage of premium pet products and services that treat their furry friends to the same level of quality they would ordinarily provide themselves. ## What the Confectionery Pet trend means for industry ### For Pet Food and Treats Industry There is an opportunity to create new and novel pet treats that more closely replicate human snacks, particularly ones with healthy and organic ingredients. ### For Pet Event Planning and Services There is an opportunity to create unique experiences for pet-owners and their pets, through events such as pet-friendly ice cream socials and luxury pet hotels. ### For Pet Retail Industry There is an opportunity for pet retailers to cater to the growing trend of the humanization of pets by offering high-end pet products and services. ## Workshop question How can you appeal to the consumer who values quality over savings? ## Trend signals for Confectionery Pet Trend score 3.9 out of 10, from popularity 55%, activity 53%, freshness 8%. - Popularity: 55% - Activity: 53% - Freshness: 8% ## Examples of the Confectionery Pet trend 5 featured examples from Oct 31, 2016 to Jul 20, 2017. - [Dog-Friendly Dessert Bars](https://www.trendhunter.com/trends/ice-cream-social): Jeni's is Launching an Ice Cream Social Event for Dogs (Category: Lifestyle) Implication: The rising trend of premium pet products and services presents opportunities for innovative businesses in the pet industry. - [Festive Pet Food Products](https://www.trendhunter.com/trends/holiday-pet-food): These Holiday Pet Food Products Play Up Turkey and Cranberry Flavors (Category: Lifestyle) Implication: Companies in the pet food industry can capitalize on the trend of holiday pet food products. - [Human-Grade Dog Treats](https://www.trendhunter.com/trends/the-honest-kitchen-jerkies): 'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new manufacturing processes to produce healthier pet food products with minimal processing and high-quality ingredients. - [Pet-Friendly Popcorn Treats](https://www.trendhunter.com/trends/snacks-for-pets): This Billy + Margot Snack for Pets is Inspired by Popcorn (Category: Lifestyle) Implication: Providing healthy and unique snack options for pets can differentiate pet food brands and appeal to health-conscious pet owners - [Ice Cream Dog Treats](https://www.trendhunter.com/trends/puppy-scoops): Puppy Scoops Offers Delicious and Dog-Friendly Frozen Treats (Category: Lifestyle) Implication: The pet food industry can explore the creation of more specialized, healthy, and indulgent frozen treats for pets, capitalizing on the trend of pet owners seeking high-quality sna… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)