# Confectionery Comfort Traditionally savory dishes are being reinterpreted with sweet twists. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-comfort-traditionally-savory-dishes-are-being-reinterpreted-w ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Confectionery Comfort trend? **Confectionery Comfort:** Companies and chefs alike are reinterpreting classic comfort foods with the addition of sweet flavors. In place of exclusively savory dishes are meals featuring chocolate, chips and candy ingredients. This broadens the appeal of savory recipes that are now tailored towards consumers with a sweet tooth. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 14 to Sep 18, 2014 - Published: May 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Confectionery Comfort trend ### Sweet & Savory Combining sweet and savory flavors in unexpected ways can delight customers and expand the appeal of traditional comfort food. ### Hybrid Food Experimenting with different types of food and combining them into a single dish can lead to exciting new flavor combinations. ### Unconventional Ingredients Incorporating unconventional ingredients such as candy, chocolate, and marshmallows into classic dishes can create new, unexpected flavor experiences. ## What the Confectionery Comfort trend means for industry ### For Food & Beverage The food and beverage industry can explore new ways of incorporating unconventional ingredients into traditional dishes to create new and exciting flavors. ### For Hospitality The hospitality industry can leverage hybrid food concepts to enhance menu offerings and differentiate themselves from competitors. ### For Marketing & Advertising Marketing and advertising firms can use the popularity of these hybrid and unconventional dishes to create campaigns that resonate with consumers and help to build buzz around their clients' brands. ## Workshop question In what ways can you adapt your product and service offerings by tapping into an unexpected category? ## Trend signals for Confectionery Comfort Trend score 4.0 out of 10, from popularity 58%, activity 55%, freshness 8%. - Popularity: 58% - Activity: 55% - Freshness: 8% ## Examples of the Confectionery Comfort trend 4 featured examples from Mar 14 to Sep 18, 2014. - [Chocolate Fried Chicken](https://www.trendhunter.com/trends/chocochicken-by-adam-fleischman): ChocoChicken by Adam Fleischman is a Coo Coo Concoction (Category: Lifestyle) Implication: Opportunities for creating innovative and upscale food concepts that merge unexpected flavors. - [Pizza-Infused Waffles](https://www.trendhunter.com/trends/pizza-waffle): Serious Eats Created a Seriously Amazing Pizza Waffle (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing new and exciting food products that cater to adventurous eaters and food enthusiasts. - [Cheesy Fried Chocolate Sandwiches](https://www.trendhunter.com/trends/candy-bar-grilled-chese): This DudeFoods Candy Bar Grilled Cheese has Deep Fried KitKats (Category: Lifestyle) Implication: The restaurant industry can explore the trend of deep frying desserts and creating unconventional sandwiches to attract adventurous eaters and stand out from competitors. - [Marshmallow Pizzas](https://www.trendhunter.com/trends/pizza-hut-japan): Pizza Hut Japan is Teaming Up with a Candy Company to Create a Peculiar Pizza (Category: Lifestyle) Implication: Fast food chains can incorporate unconventional food pairings to their menus to entice adventurous eaters and distinguish themselves from competitors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)