# Confectionery CBD Traditional desserts are infused with cannabidiol. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 8, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-cbd ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Confectionery CBD trend? **Confectionery CBD:** The infusion of CBD in CPG desserts is on the rise, as the legalization of recreational cannabis continues across the United States and Canada. These products make health-conscious consumers more comfortable with indulgence, because of the fact that they offer medicinal benefits that treat a variety of mental and physical issues. ## The consumer insight behind the Confectionery CBD trend As consumers become more aware of what they eat and how it affects their health, they grapple with balancing their desire to indulge and the negative health impacts of doing so. These individuals look for products that promote benefits mentally or physically, and are drawn to products that offer these benefits with the satisfaction of indulgence as well. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 20, 2017 to Jul 5, 2019 - Published: Jul 8, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Confectionery CBD trend ### CBD-infused Desserts The infusion of CBD in CPG desserts continues to rise, offering health-conscious consumers the benefits of indulgence with medicinal benefits. ### Alternative CBD edible products Cannabis edibles are being produced in delicate and nostalgic forms such as macarons, ice cream pops and frozen desserts for broader appeal. ### CBD in mainstream food industry There are indications that CBD is moving into the mainstream food industry as businesses such as Ben & Jerry's work to source sustainable CBD and make infused ice cream when legalized. ## What the Confectionery CBD trend means for industry ### For Cannabis Industry Cannabis edibles are becoming increasingly popular, inspiring businesses to create more creative and consumer-friendly products. ### For Food and Beverage Industry The food industry is looking for innovative opportunities to cater to the health-conscious consumers by incorporating medicinal benefits with indulgence. ### For Marketing Industry Marketing industries are taking advantage of partnerships to promote products like Feelz by Chloe, creating pop-ups with retro memorabilia, art and photography to boost product launches. ## Workshop question How could your brand offer enhanced benefits to its product/service? ## Trend signals for Confectionery CBD Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%. - Popularity: 59% - Activity: 44% - Freshness: 8% ## Examples of the Confectionery CBD trend 5 featured examples from Apr 20, 2017 to Jul 5, 2019. - [Push-Up CBD Pops](https://www.trendhunter.com/trends/ice-cream-pops): Kozmic Gardens CBD Makes Ice Cream Pops with Non-Psychoactive Properties (Category: Lifestyle) Implication: The frozen dessert industry can innovate by exploring the inclusion of CBD in their products, using push-up delivery methods, and experimenting with new and exciting flavors. - [CBD-Enriched Frozen Desserts](https://www.trendhunter.com/trends/cbdinfused-ice-cream): Melt Offers Indulgently Flavored CBD-Infused Ice Cream (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to capitalize on the growing market for CBD-infused products and create unique flavors that appeal to a wide range of consumers. - [CBD-Infused Ice Creams](https://www.trendhunter.com/trends/cbd-infused-ice-cream): Ben & Jerry's is Devoted to Making a CBD-Infused Ice Cream When It's Legal (Category: Lifestyle) Implication: The food and beverage industry can explore the use of CBD to create new, appealing products that cater to the growing consumer demand. - [French Macaron Cannabis Edibles](https://www.trendhunter.com/trends/madame-munchie): Madame Munchie Offers Medicated French Desserts (Category: Lifestyle) Implication: The cannabis edibles industry can explore new ways to infuse THC into gourmet dessert products. - [CBD-Infused Dessert Collections](https://www.trendhunter.com/trends/by-chloe-and-toast): by CHLOE and Toast are Introducing CBD-Infused Baked Goods (Category: Lifestyle) Implication: Opportunity for restaurants to incorporate CBD-infused dessert collections into their menus to attract customers seeking CBD products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)