# Confectionery Care The skincare industry takes inspiration from the world of culinary confections. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 23, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-care ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Confectionery Care trend? **Confectionery Care:** Brands within the skincare space are taking inspiration from industries related to desserts, either in the products they offer, or the retail spaces they design. By combining skincare with culinary themes, these brands have a new area in which they can explore and better connect to consumers who prioritize playful product experiences. ## The consumer insight behind the Confectionery Care trend In industries such as cosmetics, skincare, and food, consumers are met with an overwhelming variety of choices. With the overwhelming options, consumers are drawn to products that have a more emotional appeal. This is especially effective when executed through nostalgia, as consumers are seeking comfort during volatile times. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 26, 2018 to Apr 17, 2019 - Published: Apr 23, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Confectionery Care trend 4 featured examples from Oct 26, 2018 to Apr 17, 2019. - [Pop-Up Skincare Cafes](https://www.trendhunter.com/trends/loccitane-store): Singapore's L’Occitane Store Featured a Provence-Inspired Cafe Activation (Category: Art & Design) Implication: Beauty and skincare brands can create unique experiences for consumers by incorporating interactive pop-ups and cafe activations in their marketing strategies. - [Mini Macaroon-Inspired Highlighters](https://www.trendhunter.com/trends/macarooninspired): BECCA Cosmetics' Glow Kit is Inspired by the Delicate Dessert (Category: Fashion) Implication: The cosmetics industry can capitalize on this trend by creating more innovative, dessert-inspired products to cater to consumer preferences for unique and playful cosmetics. - [Dessert-Like Whipped Face Masks](https://www.trendhunter.com/trends/whipped-face-mask): Bliss' Mint Chip Mania Reminds of a Popular Ice Cream Flavor (Category: Fashion) Implication: Opportunity for skincare companies to tap into consumer demand for unique textures and experiences in their skincare products. - [Dessert-Inspired Beauty Bites](https://www.trendhunter.com/trends/mybite-beauty-inside-out): The MyBite Beauty Inside & Out Supplement is Just 25 Calories (Category: Lifestyle) Implication: The supplement industry can capitalize on the trend of dessert-inspired beauty supplements by developing innovative, high-quality products that offer both indulgence and beauty be… **Workshop question:** Consider an alternative industry your brand could take inspiration from. ## Themes within the Confectionery Care trend ### Nostalgia-inspired Products Consumer appeal to products that evoke positive past experiences creates opportunities in the skincare industry for playful product experiences based on nostalgic traits. ### Culinary-themed Retail Spaces Incorporating culinary themes into retail spaces presents novel ways of engaging with consumers in industries such as food and skincare. ### Edible Beauty Supplements Beauty products that deliver nutrition through a familiar dietary form, such as confectionery-based supplements, offer opportunities for upstream options in the cosmetics industry. ## What the Confectionery Care trend means for industry ### For Personal Care (Skincare and Cosmetics) The rise of trends that incorporate culinary or confectionery themes presents opportunities for brands to capitalize on the emotional appeal of playful, nostalgia-based products. ### For Food and Beverage Collaborations between skincare and food brands in pop-up settings create novel experiences for consumers, such as beauty-inspired bakery bars that use ingredients from premium products. ### For Supplements and Nutraceuticals The trend of edible beauty supplements that deliver beneficial vitamins and nutrients through confectionery-inspired formats allows for upstream options in the beauty industry. ## Trend signals for Confectionery Care Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%. - Popularity: 40% - Activity: 42% - Freshness: 8% ## Recent trend clusters - [Lasting Profiles](https://www.trendhunter.com/protrends/repairable-leather-boots) (Fashion) - [Surface Remix](https://www.trendhunter.com/protrends/mixed-material-jackets) (Fashion) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) - [Palatable Science](https://www.trendhunter.com/protrends/toothpaste-ingredient-innovation) (Fashion) ## Trending in Fashion - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)