# Confectionery Brew Beers are enhanced via the infusion of flavors from popular desserts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-brew ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Confectionery Brew trend? **Confectionery Brew:** The continued popularity of craft beer culture has led to a rise in brews that adopt and promote dessert-like flavors. The combination of traditional desserts with craft brews is able to cater to the urban consumer with "foodie" proclivities, while also offering mass-market appeal due to the added novelty factor. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29, 2017 to May 9, 2018 - Published: May 9, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Confectionery Brew trend ### Dessert-inspired flavors Craft beer infused with sweet and fruity dessert flavors like Oreo, Strawberry Rhubarb, and Apple Pie are gaining popularity in the urban market, opening up opportunities for more experimentation and creativity in brewing recipes. ### Indulgent beer experiences Decadent dessert beers, characterized by rich, full-bodied flavors that offer a savoring experience, are being embraced by beer enthusiasts, indicating the opportunity for breweries to create unique, luxury beer products. ### Novelty flavors Beer products infused with familiar childhood flavors like Peach, Vanilla, and Citrus or inspired by popsicles are creating a sense of nostalgia and adventure among consumers, potentially opening up a new market for unique and playful beer experiences. ## What the Confectionery Brew trend means for industry ### For Food and Beverage Craft beer infused with dessert flavors is at the forefront of the food and beverage industry, as breweries experiment with recipe innovation and cater to the growing demand for flavor experimentation among urban consumers. ### For Alcohol Decadent dessert beers and innovative beer experiences show the potential for renewed interest and growth in the alcohol industry as consumers seek out unique and luxury products that cater to a more adventurous palate. ### For Marketing Focusing on novel and playful flavors that evoke a sense of nostalgia is a tactic that has shown growth and success in the marketing industry, as these products appeal to the growing consumer desire for nostalgic experiences and unique and playful products. ## Workshop question How could your brand combine familiarity with novelty? ## Trend signals for Confectionery Brew Trend score 2.7 out of 10, from popularity 34%, activity 39%, freshness 8%. - Popularity: 34% - Activity: 39% - Freshness: 8% ## Examples of the Confectionery Brew trend 4 featured examples from Jan 29, 2017 to May 9, 2018. - [Decadent Dessert Beers](https://www.trendhunter.com/trends/chocolate-mint): The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation (Category: Lifestyle) Implication: Breweries can capitalize on the trend of dessert beers to stand out and attract more customers. - [Popsicle-Inspired Beers](https://www.trendhunter.com/trends/push-pop-ipa): The Temescal Brewing Push Pop IPA is Infused with Tasty Flavorings (Category: Lifestyle) Implication: Craft breweries can differentiate themselves in a crowded market by experimenting with unique flavor combinations and leveraging eye-catching branding. - [Dessert Cookie Beers](https://www.trendhunter.com/trends/milk-stout): The Veil Brewing Hornswoggler Chocolate Milk Stout is Infused with Oreos (Category: Lifestyle) Implication: The craft beer industry can capitalize on the trend of infusing popular desserts into beers, offering unique and innovative products to beer enthusiasts. - [Fruity Homespun Beers](https://www.trendhunter.com/trends/not-your-moms): Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors (Category: Lifestyle) Implication: Craft breweries can explore the fruit-infused beer trend to appeal to a broader consumer base and stand out in the competitive craft beer industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)