# Confectionery Bagel New dessert concepts incorporate breakfast bagels and signature flavors. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionery-bagel ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Confectionery Bagel trend? **Confectionery Bagel:** Following the adoption of breakfast staples such as cereal and pancakes in elaborate desserts, bagels can now be observed as the inspiration for, and often the star of, creative new confectionery dishes. ## The consumer insight behind the Confectionery Bagel trend In recent years, the food industry has increasingly innovated in ingredients and aesthetics in order to better align with popular social media trends. Millennials and Gen Z are often drawn to experiences and products that are inherently shareable, and expect that brands meet those preferences. ## At a Glance - Evidence: 5 featured examples - Articles from: May 23, 2017 to Dec 25, 2018 - Published: Mar 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionery Bagel trend ### Aesthetically Pleasing Desserts By emphasizing looks over taste, brands can create share-worthy dishes to spread influence on social media. ### Remixing Familiar Foods Brands are remixing familiar comfort foods with sweet, savory, spicy and salty flavor reversals to capture the interest of consumers. ### Unorthodox Flavor Combinations Unique food combinations like bagel and cream cheese ice cream are becoming more popular as consumers look to sample new flavors. ## What the Confectionery Bagel trend means for industry ### For Food and Beverage Industry The food and beverage industry has increasingly innovated in ingredients and aesthetics to better align with popular social media trends. ### For Bakery and Cafe Industry Bakeries and cafes are launching menu items that prioritize aesthetic appeal, appealing to younger consumers who prioritize share-worthy dining experiences. ### For Ice Cream Industry The ice cream industry has increasingly experimented with unorthodox flavor combinations, leading to unique creations like bagel and cream cheese ice cream. ## Workshop question What food item can you liberate from the confines of its traditional uses in order to create something new and Instagram-worthy? ## Trend signals for Confectionery Bagel Trend score 3.6 out of 10, from popularity 57%, activity 43%, freshness 8%. - Popularity: 57% - Activity: 43% - Freshness: 8% ## Examples of the Confectionery Bagel trend 5 featured examples from May 23, 2017 to Dec 25, 2018. - [Bagel-Flavored Ice Creams](https://www.trendhunter.com/trends/sweetcream-dairy): Sweetcream Dairy is Dishing Out Bagel and Cream Cheese Ice Cream (Category: Lifestyle) Implication: The ice cream industry can explore innovative flavor profiles to meet the growing demand for unique dessert options. - [Ice Cream Bagel Creations](https://www.trendhunter.com/trends/ice-cream-bagel): Ben & Jerry's Fuses Ice Cream with Bagels for a Flavorful Experience (Category: Marketing) Implication: The food and beverage industry can capitalize on the trend by creating their own unique hybrid food offerings. - [Ice Cream-Stuffed Bagels](https://www.trendhunter.com/trends/bagelwich): The Bagel Shop's Bagelwich Menu Fuses Frozen Treats and Bagels (Category: Lifestyle) Implication: Opportunity for restaurants, bakeries, and ice cream shops to explore creative intersections of different food categories, attracting customers with unique offerings. - [Colorfully Galactic Bagels](https://www.trendhunter.com/trends/rainbow-bagel): The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good (Category: Lifestyle) Implication: Innovative bakery creations can capitalize on the trend of creating visually stunning and share-worthy food. - [Cookie-Inspired Bagels](https://www.trendhunter.com/trends/gourmet-bagels): Einstein Bros. Bagels' Makes Cinnamon-Topped 'Snickerdoodle Gourmet Bagels' (Category: Lifestyle) Implication: Fast food chains can leverage the trend of sweet-savory bagel flavors to create new menu items and increase customer engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)