# Confectionary Texture Ice cream manufacturers enhance their focus on the texture of their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionary-texture ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Confectionary Texture trend? **Confectionary Texture:** Though new flavors have always been a focus for ice cream brands, what's becoming more prominent is such brands experimenting with texture in their products. This shift indicates a need for companies that mass-produce items to better cater to the experimental, foodie culture that urban populations seek in their dining experiences. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 1, 2017 to May 12, 2018 - Published: May 22, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionary Texture trend ### Texture Experimentation Ice cream brands are experimenting with texture in their products to better cater to the experimental, foodie culture that urban populations seek in their dining experiences. ### Savory Flavors Snack food companies like Ben & Jerry's are developing savory dessert options that play with different flavors and textures. ### Triple-Layer Confections Beloved brands such as Häagen-Dazs are launching a selection of triple-layer ice cream flavors that mix various textures for a refined and elevated taste. ## What the Confectionary Texture trend means for industry ### For Food Manufacturing Manufacturers of ice cream and other confectionary items are increasingly experimenting with texture to create new and unique flavor combinations that will appeal to an adventurous consumer base. ### For Snack Food Industry The snack food industry is responding to the growing desire for artisan products, showcasing an interest in developing unique, unconventional snacks and desserts. ### For Specialty Chocolate Industry Creative chocolate makers are partnering up with big brands like Trader Joe's to create unique chocolate bars that feature unconventional flavor combinations and textures. ## Workshop question How could your brand better replicate emerging trends in adjacent industries? ## Trend signals for Confectionary Texture Trend score 2.9 out of 10, from popularity 42%, activity 39%, freshness 8%. - Popularity: 42% - Activity: 39% - Freshness: 8% ## Examples of the Confectionary Texture trend 7 featured examples from Mar 1, 2017 to May 12, 2018. - [Syrupy Sesame Desserts](https://www.trendhunter.com/trends/hagen-dazs-ice-cream): This Sesame Walnut Mochi Haagen-Dazs Ice Cream Has an Unusual Texture (Category: Lifestyle) Implication: Scope for ice cream manufacturers to experiment with unconventional flavors and textures to attract a variety of customers. - [Savory Pretzel-Packed Ice Creams](https://www.trendhunter.com/trends/topped-pretzel-palooza): Ben & Jerry’s Topped Pretzel Palooza is Indulgent and Fairtrade (Category: Lifestyle) Implication: In the ice cream manufacturing industry, there is a growing market for unique flavor combinations that cater to the trend of artisanal and socially conscious snack foods. - [Cold Brew Chocolate Bars](https://www.trendhunter.com/trends/cold-brew-coffee-chocolate): Trader Joe's Cold Brew Coffee Chocolate Has TJ’s Cold Brew Concentrate (Category: Lifestyle) Implication: The food and beverage industry can capitalize on chocolate bars infused with cold-brew coffee to offer consumers new and innovative products to enjoy. - [Triple-Layer Ice Cream Flavors](https://www.trendhunter.com/trends/triplelayer-ice-cream): Häagen-Dazs' New Offerings Experiment with Texture & Flavor (Category: Lifestyle) Implication: The ice cream industry is always looking for innovative ways to create new flavors and textures that can attract more customers. - [Popping Candy-Infused Ice Creams](https://www.trendhunter.com/trends/frozeti-confetti): The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative and unexpected flavor combinations in desserts to attract new customers. - [Umami Miso Ice Creams](https://www.trendhunter.com/trends/xocolatl-de-davds-miso-bar): Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat (Category: Lifestyle) Implication: The ice cream industry can innovate by incorporating unconventional flavors that appeal to the changing palate preferences of consumers. - [Gooey Marshmallow Ice Creams](https://www.trendhunter.com/trends/gimme-smore): Ben & Jerry’s New 'Gimme S'more' Flavor Features Toasted Marshmallows (Category: Lifestyle) Implication: Disruptive innovation opportunity: Use innovative techniques and ingredients to create exciting new flavors and products in the food and beverage manufacturing industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)