# Confectionary Tech Candy-covered gadgets seek to attract consumers with delectable references. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 29, 2014, updated Feb 3, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionary-tech ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Confectionary Tech trend? **Confectionary Tech:** By extracting references from other market areas, brands are able to entice consumers with unsuspecting designs. Infusing sweets like chocolate in gadgets and mobile phones serves to attract both food enthusiasts and savvy tech users looking for something instantly recognizable in shape. This showcases how diversity in design can easily attract varied consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to May 21, 2013 - Published: Jan 29, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Confectionary Tech trend ### Cross-industry Design Brands can infuse various market references to entice consumers with varied designs. ### Food-inspired Tech Accessories Tech accessories can be designed to resemble sweets and confectioneries, appealing to both food and tech enthusiasts. ### Quirky Computer Accessories Creating computer accessories with playful designs can make for useful yet fun gadgets. ## What the Confectionary Tech trend means for industry ### For Food and Beverage Innovative tech products can be designed to resemble food and spark cross-industry appeal. ### For Technology Tech companies can create cross-industry designs that appeal to food enthusiasts among other demographics. ### For Retail and Consumer Goods Quirky and playful designs can add fun to otherwise mundane or useful tech accessories, leading to increased demand and sales. ## Trend signals for Confectionary Tech Trend score 4.9 out of 10, from popularity 81%, activity 59%, freshness 8%. - Popularity: 81% - Activity: 59% - Freshness: 8% ## Examples of the Confectionary Tech trend 4 featured examples from Jan 8 to May 21, 2013. - [Dessert-Shaped Cameras](https://www.trendhunter.com/trends/toy-camera): The Donut Toy Camera is a Deliciously Deceiving Device (Category: Life-Stages) Implication: Opportunity for toy manufacturers to expand their product lines by incorporating hidden camera technology into playful designs. - [Candy-Clustered Headphones](https://www.trendhunter.com/trends/candyclustered-headphones): These Candyland Sweetie Cupcake Headphones Feature Your Favorite Treats (Category: Art & Design) Implication: Disruptive innovation opportunity for headphone manufacturers to incorporate customizable designs into their product offerings. - [Melting Chocolate Phone Protectors](https://www.trendhunter.com/trends/chocolate-wasted-cake-iphone): The Chocolate Wasted Cake iPhone Case Won't Harm Your Waistline (Category: Tech) Implication: Disruptive innovation opportunity: Explore new materials and designs to create innovative mobile accessories that provide both protection and style. - [Candy-Charging Cables](https://www.trendhunter.com/trends/chocolate-usb-hub): Take a Bite of this Scrumptuously Cute Chocolate USB Hub (Category: Tech) Implication: The consumer electronics industry can explore the production of playful USB accessories to cater to the preferences of tech-savvy individuals seeking unique and entertaining compu… ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)