# Confectionary Quinoa Healthy confectionery items are reimagined with quinoa. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 11, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionary-quinoa ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Confectionary Quinoa trend? **Confectionary Quinoa:** The popularity of quinoa has resulted in brands releasing confectionery products infused with it, including everything from waffles to baking mixes. This shift comes as the health and wellness space continues to emerge in unlikely areas due to the high consumer demand for natural living. ## The consumer insight behind the Confectionary Quinoa trend As consumers continue to prioritize their health, they are seeking out healthier alternatives to traditionally indulgent items. The nature of diet culture today is more about acceptance as opposed to guilt and shame around eating habits, heightening the need for indulgence. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 9, 2018 to Apr 11, 2019 - Published: Apr 11, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionary Quinoa trend ### Health and Wellness Confectionary The rise of natural living and prioritization of health has led to consumer demand for healthier alternatives to traditionally indulgent items, creating a disruptive innovation opportunity in the confectionary industry to incorporate ingredients such as quinoa. ### On-the-Go Nutrient-Dense Breakfast As more consumers opt for on-the-go breakfast options, there is an opportunity for brands to create nutrient-dense and non-perishable products that provide a convenient and healthy alternative, like joyböl's single-serve smoothie bowls. ### Clean-Label Snacks With the rise of clean eating and a desire for natural ingredients, there is an opportunity for brands to create clean-label and free-from snack options, like Pereg Natural Foods' quinoa-based snack bars. ## What the Confectionary Quinoa trend means for industry ### For Food and Beverage The food and beverage industry can incorporate quinoa and other nutritious ancient grains into confectionery items, snack bars, and breakfast products to provide healthier alternatives. ### For Natural Living The natural living industry can continue its growth by innovating health and wellness confectionery products that adhere to clean-label standards, as well as on-the-go breakfast options that prioritize convenience and nutrition. ### For Clean Eating The clean eating industry can create clean-label snack options that are vegan and gluten-free, while also incorporating nutritious ingredients like fruits, nuts, and grains, as well as ancient grains like quinoa, to meet increasingly health-conscious consumer demands. ## Workshop question How could your brand cater to demand in the wellness space. ## Trend signals for Confectionary Quinoa Trend score 3.5 out of 10, from popularity 50%, activity 45%, freshness 8%. - Popularity: 50% - Activity: 45% - Freshness: 8% ## Examples of the Confectionary Quinoa trend 4 featured examples from Oct 9, 2018 to Apr 11, 2019. - [Single-Serve Smoothie Bowls](https://www.trendhunter.com/trends/joybol): joyböl is Ready to Eat with the Addition of Cold Water or Milk (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for convenient and healthy options like single-serve smoothie bowls. - [Free-From Snack Bars](https://www.trendhunter.com/trends/free-from-snack-bars): Pereg Natural Foods' Quinoa & Raw Snack Bars are Made with Six Ingredients (Category: Lifestyle) Implication: Opportunity for the food and beverage industry to develop clean-label formulas and products without artificial flavors, colors, sweeteners, and preservatives to cater to the clean… - [Quinoa-Based Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mix): This Chocolatey Gluten-Free Baking Mix Features Quinoa Flour (Category: Lifestyle) Implication: Disruptive innovation opportunities for food companies to create gluten-free baking mixes that cater to consumer dietary preferences. - [Tasty Ancient Grains Waffles](https://www.trendhunter.com/trends/grains-waffles): This Breakfast Treat by Nature's Path is a Healthy Alternative (Category: Lifestyle) Implication: Innovation in the food and beverage industry can revolve around using unique ingredients and finding convenient and nutritious ways to appeal to consumers who are busy but still v… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)